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Amazon's Prime Day is back, but big shopping events like Prime Day can often be prime time for scammers. Now around Prime Day last year, Amazon says its customers reported an increase in impersonation scams, and that actually tracks with the report that the Better Business Bureau put out earlier this year. It found that Amazon was one of the companies that scammers impersonated the most in 2024. Most of our inboxes are just filled and filled with unread emails. So if you're scrolling through and you see something that has *** national retailer name and Maybe, you know, the subject line is enticing and you click on it, and maybe you're on your phone and you're not giving it *** really close look. That's what the scammers are relying on. They're relying on you to make that decision quickly to kind of do it on the fly. The Better Business Bureau says scammers often create fake websites that mimic real retailers, and then they post on social media to try to lure you in. If it's an account that just looks like it started recently, it doesn't have *** lot of likes or follows, if it doesn't have the blue verification checkmark. If it's an item that is sold out in other places, but all of *** sudden you see it on social media as available today, those are just some of the red flags that people need to look out for. When shopping online, always double check the URL of the website that you're on, and if you ever get an unsolicited email or text, don't click any links that are inside it. Instead, open up *** new browser, type in Amazon.com yourself and go to your account there. If you had *** package delivery or there's some kind of issue with your account, that's where you'll actually see that.