especially I think with the pandemic we became so focused on just like this digital experience that you start kind of becoming more relaxed on the kind of information that you give away and really what we're trying to accomplish and do is remind people, hey, if it sounds too good to be true, it really is like don't click it, don't give away your information, trust, but verify. And that's really what we tried to get across with the public service announcement and with the micro site is this sense of you are in control, here are some steps to stay in control and also just some reminders and and again to make it really fun and actionable is what we wanted to try to get across for consumers. Well this is such *** great audience of being able to talk to teens and young adults, this really is impactful for everybody. So when you log on to the micro site, you're able to get really fast actionable information delivered in *** really fun, compelling way. I think sometimes when people think about security, education and training, it feels really hard, it feels challenging, it feels scary and so we try to remove that fear, uncertainty and doubt. And so when you log on really quick information that you can take to be able to stay safe
Amazon is shuttering its telehealth service
![CNN logo]()
Updated: 7:07 AM CDT Aug 26, 2022
Related video above: New Amazon website shows you how to protect yourself from online attacksAmazon on Wednesday said it is shuttering its telehealth service, Amazon Care, as the company rethinks its approach for expanding into the health care industry.Launched in 2019, Amazon Care promised to virtually connect patients with a clinician "24/7, 365 days a year," according to its website, and also offered some in-person services in certain cities. It was initially built for Amazon's employees as well as for enterprise clients.After gathering feedback from customers and their employees, the company determined that Amazon Care "isn't the right long-term solution" for customers, and it will cease to be offered at the end of this year, according to a memo to staffers from Neil Lindsay, SVP of Amazon Health Services."This decision wasn't made lightly and only became clear after many months of careful consideration," Lindsay wrote in the memo, a copy of which was provided to CNN Business. "Although our enrolled members have loved many aspects of Amazon Care, it is not a complete enough offering for the large enterprise customers we have been targeting, and wasn't going to work long-term."Amazon has long sought to disrupt the health care industry and broaden its reach into the lives of consumers. The tech giant acquired an online pharmacy in 2017 and relaunched it as its own digital pharmacy in 2018. Amazon also partnered with JP Morgan Chase and Berkshire Hathaway to offer better health care services to workers at the three companies, though this effort shut down last year.As Amazon does away with the telehealth service, it's investing heavily in another similar effort. Last month, Amazon said it had entered an agreement to acquire One Medical in an all-cash deal valued at approximately $3.9 billion. The membership-based primary care services promises customers "24/7 access to virtual care" and operates in a dozen major U.S. markets. Like Amazon Care, One Medical works with companies to offer health benefits to their employees.In his memo, Lindsay said the company will take what it has learned from its Amazon Care project and "will continue to invent, learn from our customers and industry partners, and hold ourselves to the highest standards as we further help reimagine the future of health care."
Related video above: New Amazon website shows you how to protect yourself from online attacks
Amazon on Wednesday said it is shuttering its telehealth service, Amazon Care, as the company rethinks its approach for expanding into the health care industry.
Launched in 2019, Amazon Care promised to virtually connect patients with a clinician "24/7, 365 days a year," according to its website, and also offered some in-person services in certain cities. It was initially built for Amazon's employees as well as for enterprise clients.
After gathering feedback from customers and their employees, the company determined that Amazon Care "isn't the right long-term solution" for customers, and it will cease to be offered at the end of this year, according to a memo to staffers from Neil Lindsay, SVP of Amazon Health Services.
"This decision wasn't made lightly and only became clear after many months of careful consideration," Lindsay wrote in the memo, a copy of which was provided to CNN Business. "Although our enrolled members have loved many aspects of Amazon Care, it is not a complete enough offering for the large enterprise customers we have been targeting, and wasn't going to work long-term."
Amazon has long sought to disrupt the health care industry and broaden its reach into the lives of consumers. The tech giant acquired an online pharmacy in 2017 and relaunched it as its own digital pharmacy in 2018. Amazon also partnered with JP Morgan Chase and Berkshire Hathaway to offer better health care services to workers at the three companies, though this effort shut down last year.
As Amazon does away with the telehealth service, it's investing heavily in another similar effort. Last month, Amazon said it had entered an agreement to acquire One Medical in an all-cash deal valued at approximately $3.9 billion. The membership-based primary care services promises customers "24/7 access to virtual care" and operates in a dozen major U.S. markets. Like Amazon Care, One Medical works with companies to offer health benefits to their employees.
In his memo, Lindsay said the company will take what it has learned from its Amazon Care project and "will continue to invent, learn from our customers and industry partners, and hold ourselves to the highest standards as we further help reimagine the future of health care."
