This year's best Super Bowl commercials
For Super Bowl viewers who aren't huge fans of the Eagles, the Chiefs, or even halftime star Rihanna, the commercials may make the game worth watching.
Some advertisers are paying as much as $7 million for a 30-second slot during the big game to capture the attention of the roughly 100 million viewers who tune in each year.
From celebrities-filled spots to joint ads from big-name companies, here's a look at some of this year's best Super Bowl commercials:
Booking.com
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
Bud Light
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
Crown Royal
Musician Dave Grohl thanks Canada for a variety of things that come from Canada, including Crown Royal and even football.
Doritos
Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle — a Doritos-shaped musical instrument.
Downy Unstopables
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride — who wants to go by “Downy McBride.”
DraftKings
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart's house.
Dunkin'
In its first Super Bowl ad, Dunkin’ Donuts enlisted superfan Ben Affleck and wife Jennifer Lopez for its spot.
In the ad, Affleck mans the drive-through booth at a Dunkin’ Donuts in Medford, Massachusetts and shocks customers. Finally, Lopez comes through the drive-through and asks Ben what he’s doing. “You’re embarrassing me in front of my friends,” he says. “Grab me a glazed” she demands.
Affleck has a long association with the brand, often spotted carrying Dunkin’ Donuts drinks in paparazzi photos. He directed the ad, too.
Farmer's Dog
The subscription dog food service goes for the heartstrings with an ad showing a woman going through life's milestones with her dog.
General Motors and Netflix
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things," to announce that Netflix will feature electric vehicles in its original shows.
Google promotes its Pixel photo editing tools “Magic Eraser” and “Photo Unblur” with a 90 second spot featuring Amy Schumer, Doja Cat and NBA star Giannis Antetokounmpo.
Hellman's
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann's mayo — to drive home the point that Hellmann's would go well with a “ham and brie” sandwich.
Jeep
Jeep's ad showcases a bevy of different animals from meercats to bears dancing to a remix of "Electric Slide" coming from a Jeep 4xe.
M&Ms
A spoof M&Ms ad shows Maya Rudolph trying to sell her fake Ma&Yas treats, which are “candy-coated clam bites. A red M&M character appears in the back with a sign saying “Help!” Mars made waves in January by announcing it would pause using its trademark M&M’s spokescandies due to backlash to their revamped, more inclusive looks.
Michelob Ultra
Michelob Ultra's two ads are set at Bushwood Country Club, the fictional country club in “Caddyshack,” and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
Video below: Samuel Adams showcases remastered Boston Lager with Super Bowl commercial
Molson Coors
A Molson Coors ad showed a Miller Lite fan and Coors Light fan duking it out about which beverage the ad would be for. A switch at the end shows it’s really a Blue Moon ad.
Paramount+
Sylvester Stallone and his daughters Sophia, Scarlet and Sistine set up camp on Paramount Mountain.
Pepsi Zero Sugar
Pepsi is running two ads starring Ben Stiller and Steve Martin that ask, “Great acting or great taste?” and ask viewers to taste Pepsi Zero Sugar for themselves.
PopCorners
The Frito-Lay brand recreates “Breaking Bad” with Bryan Cranston and Aaron Paul — but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.
Pringles
Anyone can get their hand stuck in a Pringles can, according to Pringles' latest Super Bowl ad effort, including singer Meghan Trainor.
Rakuten
The online shopping site tapped “Clueless” stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.
Sketchers
Snoop Dogg wears different Skechers throughout the day with cameos from Martha Stewart and others.
Squarespace
Adam Driver contemplates the fact that “Squarespace is a website that makes websites” and splits into multiple versions of himself.
T-Mobile
To promote its 5G home internet, John Travolta sings a version of “Summer Nights” with “Scrubs” stars Donald Faison and Zach Braff touting its benefits.
TurboTax
A man dances in front of a fountain to showcase the free time people will have if they let TurboTax professionals do their taxes for them.
Uber One
Uber's ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan ("This is How We Do It"), Kelis ("Milkshake"), Donna Lewis ("I Love You Always Forever"), Haddaway ("What is Love") and Ylvis ("What Does the Fox Say").
Weathertech
The auto accessories maker showcases the fact that its factories and workers are American.
Workday
In the first Super Bowl ad from the enterprise software company, actual rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldn't call each other “rock stars.”