Prime Day is officially live on Amazon’s site, and Prime subscribers are getting exclusive access to a range of deals on tens of thousands of items on the major retailer’s digital catalog. But Amazon isn’t alone in offering July savings. Brands and other retailers are using Prime Day to launch their own summer savings events where customers and even “insiders” can secure access to deals while Amazon has its Prime Day event ongoing. Below, we’ve gathered a list of the competing sales happening during Prime Day that you should know about. We’ll do our best to update this list throughout the week as we learn new information. Here’s what you need to know. Walmart DealsThe biggest competing sale is courtesy of Walmart. In 2024, the major retailer launched “Walmart Deals,” to compete head-to-head with Amazon Prime Day. Just like the previous year, “Walmart Deals” is open to all customers, so you don’t need a Walmart+ subscription to access the savings. New this year is that “Walmart Deals” savings will be offered in-store and online, so customers visiting a Walmart location will be able to access the same savings that are online. SHOP WALMART DEALS HERE Sephora Beauty InsidersThrough July 8, the beauty retailer is offering a sales promotion its calling “Major Summer Deals.” During the promotion, customers can save up to 50% on select makeup products, fragrance and more. In addition, if you are a member of their insider program called Beauty Insiders, you can earn an extra 500 points during the sales event. SHOP SEPHORA MAJOR SUMMER DEALSKohl’s Summer Cyber SaleKohl’s summer sales event is back and will be live through July 10. Shoppers can enjoy deep discounts on everyday essentials as well as get a head-start on back-to-school shopping. Here are some of the top deals we found. 30% off Skechers for the whole family20% off Little Co. clothingUp to 40% off sandals for the entire familyUp to 40% off leading brands like Nike, adidas, and Under Armour for kids and babies30% off backpacks and lunch bagsIn addition, if you shop during Kohl’s Summer Cyber Deals, yon can earn $10 in Kohl’s cash for every $50 spent on qualifying merchandise. SHOP KOHL’S SUMMER CYBER DEALS Wayfair flash saleThe online retailer is launching its own four-day sale. Shoppers can head over to Wayfair and score up to 70% off during Wayfair's four-day flash sale. SHOP WAYFAIR'S FOUR-DAY FLASH SALEHome Depot's Fourth of July SaleThe home improvement retailer's Independence Day sale is still live, through Wednesday as a matter of fact. Shoppers can still enjoy a number of savings, such as up to $150 off select tools and outdoor power equipment. SHOP HOME DEPOT'S FOURTH OF JULY SALE HERETherabody "Prime Day" saleThe makers of the Theragun are having their own summer sale right now. Shoppers can save up to 35% off select items. As of this writing, the Theragun Prime is out of stock on Amazon, but on Therabody's website, we found it at $70 off its original price. SHOP THERABODY'S PRIME SALE HEREDSW sitewide saleWhile Prime Day is going on, the footwear shop is doing a back-to-school special where customers can score 25% off almost everything with the code PRIMEDEAL. SHOP DSW'S ONLINE ONLY 25% OFF SALE Ruggable’s Anniversary SaleThe rug brand is holding its "Anniversary Event" where customers can score 20% off sitewide with the code EIGHT.SHOP RUGGABLE ANNIVERSARY SALENordstrom Rack summer markdownsThere are new markdowns happening at Nordstrom Rack. We're seeing up to 70% off with new styles from Free People, Adidas and Lucky Brand. SHOP NORDSTROM RACK SUMMER MARKDOWNS Best Buy's Black Friday in JulyLet's be honest. With all these sales happening, it really does feel like Black Friday in July. So it's appropriate Best Buy leans into it with their doorbuster deals that last until Sunday.SHOP BEST BUY'S BLACK FRIDAY IN JULY SALETarget Circle WeekFor the whole week, Target is running a sales event where there are multiple promotions happening right now. Our National Consumer Team shared some of the top deals you can find right now:40% off Casaluna & Threshold beddingUp to 40% off tech & gaming30% off tees, tanks and dresses for all30% off school uniforms30% off select backpacks and school supplies20% off Brightroom storage and organizationSHOP TARGET'S CIRCLE WEEK DEALS
is officially live on Amazon’s site, and Prime subscribers are getting exclusive access to a range of deals on tens of thousands of items on the major retailer’s digital catalog. But Amazon isn’t alone in offering July savings.
Brands and other retailers are using Prime Day to launch their own summer savings events where customers and even “insiders” can secure access to deals while Amazon has its Prime Day event ongoing.
Below, we’ve gathered a list of the competing sales happening during Prime Day that you should know about. We’ll do our best to update this list throughout the week as we learn new information. Here’s what you need to know.
Walmart Deals
The biggest competing sale is courtesy of Walmart. In 2024, the major retailer launched “Walmart Deals,” to compete head-to-head with Amazon Prime Day.
Just like the previous year, “Walmart Deals” is open to all customers, so you don’t need a Walmart+ subscription to access the savings. New this year is that “Walmart Deals” savings will be offered in-store and online, so customers visiting a Walmart location will be able to access the same savings that are online.
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Sephora Beauty Insiders
Through July 8, the beauty retailer is offering a sales promotion its calling “Major Summer Deals.” During the promotion, customers can save up to 50% on select makeup products, fragrance and more.
In addition, if you are a member of their insider program called Beauty Insiders, you can earn an extra 500 points during the sales event.
Kohl’s Summer Cyber Sale
Kohl’s summer sales event is back and will be live through July 10.
Shoppers can enjoy deep discounts on everyday essentials as well as get a head-start on back-to-school shopping. Here are some of the top deals we found.
- 30% off Skechers for the whole family
- 20% off Little Co. clothing
- Up to 40% off sandals for the entire family
- Up to 40% off leading brands like Nike, adidas, and Under Armour for kids and babies
- 30% off backpacks and lunch bags
In addition, if you shop during Kohl’s Summer Cyber Deals, yon can earn $10 in Kohl’s cash for every $50 spent on qualifying merchandise.
Wayfair flash sale
The online retailer is launching its own four-day sale. Shoppers can head over to Wayfair and score up to 70% off during Wayfair's four-day flash sale.
Home Depot's Fourth of July Sale
The home improvement retailer's Independence Day sale is still live, through Wednesday as a matter of fact.
Shoppers can still enjoy a number of savings, such as up to $150 off select tools and outdoor power equipment.
Therabody "Prime Day" sale
The makers of the Theragun are having their own summer sale right now. Shoppers can save up to 35% off select items. As of this writing, the Theragun Prime is out of stock on Amazon, , we found it at $70 off its original price.
DSW sitewide sale
While Prime Day is going on, the footwear shop is doing a back-to-school special where customers can score 25% off almost everything with the code PRIMEDEAL.
Ruggable’s Anniversary Sale
The rug brand is holding its "Anniversary Event" where customers can score 20% off sitewide with the code EIGHT.
Nordstrom Rack summer markdowns
There are new markdowns happening at Nordstrom Rack. We're seeing up to 70% off with new styles from Free People, Adidas and Lucky Brand.
Best Buy's Black Friday in July
Let's be honest. With all these sales happening, it really does feel like Black Friday in July. So it's appropriate Best Buy leans into it with their doorbuster deals that last until Sunday.
Target Circle Week
For the whole week, Target is running a sales event where there are multiple promotions happening right now. Our National Consumer Team shared some of the top deals you can find right now:
- 40% off Casaluna & Threshold bedding
- Up to 40% off tech & gaming
- 30% off tees, tanks and dresses for all
- 30% off school uniforms
- 30% off select backpacks and school supplies
- 20% off Brightroom storage and organization
