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Amazon isn’t alone. There are multiple ‘Prime Day’ alternative sales happening right now

Amazon isn’t alone. There are multiple ‘Prime Day’ alternative sales happening right now
Amazon's Prime Day is back, which means *** lot of us are online shopping this week. Now, last year, consumers spent about $14 billion during July Prime Day. This year's events 4 days long, so they're probably going to spend even more. What's worth buying? I asked that question to our first partners at Good Housekeeping. They told us this is *** really good time to buy big ticket items at discounted prices, but they also say this is *** good time to get *** jump start on your. Back to school shopping right now is *** great time to buy back to school supplies because this is really the first moment where we're seeing *** sale during the back to school season. Deal finding experts at Good Housekeeping like using this tool. It's called Camel Camel Camel, and it lets you track price changes on Amazon. This is *** website or *** browser app that allows you to track the price of virtually any product. On Amazon so you can make sure that right now is the best time to get that item on sale or you can see if it's maybe even cheaper in the past and you want to hold off for *** little bit longer. Prime Day runs through July 11th, but before you buy anything, just make sure you're scoping out the competition. That's because Target has its circle week. Walmart also has its own deals event, so just make sure you're checking prices everywhere to really make sure you're getting the best deal.
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Updated: 7:30 AM CDT Jul 9, 2025
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Amazon isn’t alone. There are multiple ‘Prime Day’ alternative sales happening right now
vlog logo
Updated: 7:30 AM CDT Jul 9, 2025
Editorial Standards
Prime Day is officially live on Amazon’s site, and Prime subscribers are getting exclusive access to a range of deals on tens of thousands of items on the major retailer’s digital catalog. But Amazon isn’t alone in offering July savings. Brands and other retailers are using Prime Day to launch their own summer savings events where customers and even “insiders” can secure access to deals while Amazon has its Prime Day event ongoing. Below, we’ve gathered a list of the competing sales happening during Prime Day that you should know about. We’ll do our best to update this list throughout the week as we learn new information. Here’s what you need to know. Walmart DealsThe biggest competing sale is courtesy of Walmart. In 2024, the major retailer launched “Walmart Deals,” to compete head-to-head with Amazon Prime Day. Just like the previous year, “Walmart Deals” is open to all customers, so you don’t need a Walmart+ subscription to access the savings. New this year is that “Walmart Deals” savings will be offered in-store and online, so customers visiting a Walmart location will be able to access the same savings that are online. SHOP WALMART DEALS HERE Kohl’s Summer Cyber SaleKohl’s summer sales event is back and will be live through July 10. Shoppers can enjoy deep discounts on everyday essentials as well as get a head-start on back-to-school shopping. Here are some of the top deals we found. 30% off Skechers for the whole family20% off Little Co. clothingUp to 40% off sandals for the entire familyUp to 40% off leading brands like Nike, adidas, and Under Armour for kids and babies30% off backpacks and lunch bagsIn addition, if you shop during Kohl’s Summer Cyber Deals, yon can earn $10 in Kohl’s cash for every $50 spent on qualifying merchandise. SHOP KOHL’S SUMMER CYBER DEALS Wayfair flash saleThe online retailer is launching its own four-day sale. Shoppers can head over to Wayfair and score up to 70% off during Wayfair's four-day flash sale. SHOP WAYFAIR'S FOUR-DAY FLASH SALEHome Depot's Fourth of July SaleThe home improvement retailer's Independence Day sale is still live, through Wednesday as a matter of fact. Shoppers can still enjoy a number of savings, such as up to $150 off select tools and outdoor power equipment. SHOP HOME DEPOT'S FOURTH OF JULY SALE HERETherabody "Prime Day" saleThe makers of the Theragun are having their own summer sale right now. Shoppers can save up to 35% off select items. As of this writing, the Theragun Prime is out of stock on Amazon, but on Therabody's website, we found it at $70 off its original price. SHOP THERABODY'S PRIME SALE HEREDSW sitewide saleWhile Prime Day is going on, the footwear shop is doing a back-to-school special where customers can score 25% off almost everything with the code PRIMEDEAL. SHOP DSW'S ONLINE ONLY 25% OFF SALE Ruggable’s Anniversary SaleThe rug brand is holding its "Anniversary Event" where customers can score 20% off sitewide with the code EIGHT.SHOP RUGGABLE ANNIVERSARY SALENordstrom Rack summer markdownsThere are new markdowns happening at Nordstrom Rack. We're seeing up to 70% off with new styles from Free People, Adidas and Lucky Brand. SHOP NORDSTROM RACK SUMMER MARKDOWNS Best Buy's Black Friday in JulyLet's be honest. With all these sales happening, it really does feel like Black Friday in July. So it's appropriate Best Buy leans into it with their doorbuster deals that last until Sunday.SHOP BEST BUY'S BLACK FRIDAY IN JULY SALETarget Circle WeekFor the whole week, Target is running a sales event where there are multiple promotions happening right now. Our National Consumer Team shared some of the top deals you can find right now:40% off Casaluna & Threshold beddingUp to 40% off tech & gaming30% off tees, tanks and dresses for all30% off school uniforms30% off select backpacks and school supplies20% off Brightroom storage and organizationSHOP TARGET'S CIRCLE WEEK DEALS

is officially live on Amazon’s site, and Prime subscribers are getting exclusive access to a range of deals on tens of thousands of items on the major retailer’s digital catalog. But Amazon isn’t alone in offering July savings.

Brands and other retailers are using Prime Day to launch their own summer savings events where customers and even “insiders” can secure access to deals while Amazon has its Prime Day event ongoing.

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Below, we’ve gathered a list of the competing sales happening during Prime Day that you should know about. We’ll do our best to update this list throughout the week as we learn new information. Here’s what you need to know.

Walmart Deals

The biggest competing sale is courtesy of Walmart. In 2024, the major retailer launched “Walmart Deals,” to compete head-to-head with Amazon Prime Day.

Just like the previous year, “Walmart Deals” is open to all customers, so you don’t need a Walmart+ subscription to access the savings. New this year is that “Walmart Deals” savings will be offered in-store and online, so customers visiting a Walmart location will be able to access the same savings that are online.

Kohl’s Summer Cyber Sale

Kohl’s summer sales event is back and will be live through July 10.

Shoppers can enjoy deep discounts on everyday essentials as well as get a head-start on back-to-school shopping. Here are some of the top deals we found.

  • 30% off Skechers for the whole family
  • 20% off Little Co. clothing
  • Up to 40% off sandals for the entire family
  • Up to 40% off leading brands like Nike, adidas, and Under Armour for kids and babies
  • 30% off backpacks and lunch bags

In addition, if you shop during Kohl’s Summer Cyber Deals, yon can earn $10 in Kohl’s cash for every $50 spent on qualifying merchandise.


Wayfair flash sale

The online retailer is launching its own four-day sale. Shoppers can head over to Wayfair and score up to 70% off during Wayfair's four-day flash sale.

Home Depot's Fourth of July Sale

The home improvement retailer's Independence Day sale is still live, through Wednesday as a matter of fact.

Shoppers can still enjoy a number of savings, such as up to $150 off select tools and outdoor power equipment.

Therabody "Prime Day" sale

The makers of the Theragun are having their own summer sale right now. Shoppers can save up to 35% off select items. As of this writing, the Theragun Prime is out of stock on Amazon, , we found it at $70 off its original price.

DSW sitewide sale

While Prime Day is going on, the footwear shop is doing a back-to-school special where customers can score 25% off almost everything with the code PRIMEDEAL.

Ruggable’s Anniversary Sale

The rug brand is holding its "Anniversary Event" where customers can score 20% off sitewide with the code EIGHT.

Nordstrom Rack summer markdowns

There are new markdowns happening at Nordstrom Rack. We're seeing up to 70% off with new styles from Free People, Adidas and Lucky Brand.

Best Buy's Black Friday in July

Let's be honest. With all these sales happening, it really does feel like Black Friday in July. So it's appropriate Best Buy leans into it with their doorbuster deals that last until Sunday.

Target Circle Week

For the whole week, Target is running a sales event where there are multiple promotions happening right now. Our National Consumer Team shared some of the top deals you can find right now:

  • 40% off Casaluna & Threshold bedding
  • Up to 40% off tech & gaming
  • 30% off tees, tanks and dresses for all
  • 30% off school uniforms
  • 30% off select backpacks and school supplies
  • 20% off Brightroom storage and organization