In this small Virginia toy store, it's deja vu for business owner Amy Rutherford. We are actually seeing pandemic level, you know, crises right now in the business world where we do not know how to plan for anything. Her comparison isn't hyperbole. *** new survey from the conference board. Shows consumer confidence is at its lowest point since May 2020, the start of the pandemic, but this time it's tariffs on Chinese imports that are throwing Rutherford's world into chaos. Uncertainty is real. We don't know how to plan right now. We're, you know, doing the best we can. Every day is new. How worried are you that you won't have products on the shelf? I'm very worried. One example this product right here, um, Zimbo's great product. It's one of our best sellers. It it's currently out of stock right now and we don't know when it's going to return and again we don't know what it's going to cost when it does. Return. The CEOs of Home Depot, Target, and Walmart reportedly warned President Donald Trump of possible product shortages, and some economists are now predicting *** return to COVID-style supply disruptions. That is quite possible. Again, the extent we do not know. Because every day there seems to be *** change in what the tariff policy is. Online retailers are also reacting. E-commerce giants Sheehan and Timmu have added new surcharges, and Amazon third party sellers are also raising prices. Back in Virginia, Rutherford says if the tariffs stay, prices will climb for whatever she can get on shelves. You don't have to buy Christmas now, but if you see it, buy it when you see it because you don't know what that cost is going to be later.
Prime Day isn’t here yet, but we’re already seeing some of the best deals of the year
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Updated: 4:12 PM CDT Jun 17, 2025
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Amazon revealed that for the first time ever, Prime Day won’t be a two-day event. Instead, Prime Day 2025 will be a 96-hour savings event, meaning for four straight days, Amazon Prime members have the ability to score massive savings on millions of deals. Now while Prime Day is exclusive to Prime members, from now until Prime Day, there are deals you can take advantage of regardless of whether you are a Prime member or not. Every day, Amazon is offering deals on a number of products, so with Prime Day on the horizon, we’re being even more attentive to the markdowns on the major retailer’s deals section than we have been this year. We’ve been looking through Amazon’s daily deals section, and something we noticed is that while Prime Day isn’t live, we’re actually seeing some of the best deals taking place right now. How good are those deals? How about “lowest price of the year” good? Below we’ve highlighted several of those deals that are either matching or at their lowest price of the year as of this writing. Related video above: Retailers compare tariff uncertainty to pandemic-era business challenges How did you find these early Prime Day deals?We first looked at Amazon’s daily deals page, which is typically labeled “Today’s Deals” on Amazon’s toolbar if you’re viewing on a desktop or laptop computer. Then, we used two third-party tools, CamelCamelCamel and Keepa, to look at the price history associated with an item we’ve chosen to see whether or not its current price was at or matching the lowest price seen so far this year. Now some products may not be seeing their lowest price of the year right now, but they could either as we get closer to or during Prime Day. We’ll be sure to try to keep you updated as best we can, but feel free to use those tools as you look to score the best deal possible for you. Below are some other early Prime Day deals we were able to find. What Prime Day 2025 deals can we expect?First, Amazon is introducing “Today’s Big Deals” during Prime Day 2025, which will be themed daily deal drops that Amazon officials say will feature “some of the most exciting deals of the event, exclusive to Prime members.” Officials say these special offers will launch daily at midnight Pacific Time (3 a.m. EDT) and remain available for a limited time while supplies last.Brands that will be included in “Today’s Big Deals” include Samsung, ’s and 𱹾’s.In addition to “Today’s Big Deals,” officials revealed that Amazon’s Back to School and Off to College shops will house Prime Day savings for students, parents and teachers looking for school year essentials. “Prime members can find school tech starting at $15 and save up to 40% on school supplies, plus exclusive savings on top categories like laptops, fashion, home, and books,” officials said in their Prime Day 2025 announcement.According to Amazon officials, during Prime Day 2024, Prime members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson, and Ring, as well as small businesses, including TruSkin, ALOHA, Blueland, and Native Pet.Amazon officials also shared some information on other early Prime Day deals you need to know about.Early deals on Amazon brands: Prime members can save up to 30% on a selection of Amazon’s own brands like Amazon Basics and summer fashion from Amazon Essentials starting July 1.Amazon devices seeing lowest price: According to Amazon officials, Prime members can get the Blink Mini 2 two-pack camera system and the Ring Battery doorbell bundle that features the Ring Floodlight Cam Wired Plus system at its lowest price ever.In addition, Prime members can save up to 50% on select Amazon devices, including the Fire TV Omni Mini-LED Series, Kindle Essentials bundle, the Fire HD 8 Plus and Ring Indoor Cam.Small businesses early Prime Day deals: Early access to deals from small businesses will start June 23 and brands Amazon revealed will have deals include LuxClub, OREI, Think Tank Scholar, HISK, PLANTIFIQUE, Lavisx and Tipsy Elves.You’ll be able to shop all early Prime Day deals at small businesses by clicking this link.
Amazon revealed that for the first time ever, Prime Day won’t be a two-day event. Instead, Prime Day 2025 will be a 96-hour savings event, meaning for four straight days, Amazon Prime members have the ability to score massive savings on millions of deals.
Now while Prime Day is exclusive to Prime members, from now until Prime Day, there are deals you can take advantage of regardless of whether you are a Prime member or not. Every day, Amazon is offering deals on a number of products, so with Prime Day on the horizon, we’re being even more attentive to the markdowns on the major retailer’s deals section than we have been this year.
We’ve been looking through Amazon’s daily deals section, and something we noticed is that while Prime Day isn’t live, we’re actually seeing some of the best deals taking place right now. How good are those deals? How about “lowest price of the year” good?
Below we’ve highlighted several of those deals that are either matching or at their lowest price of the year as of this writing.
Lowest Price of the Year
Blink Outdoor 4 (4th Gen) – three camera system
Lowest Price of the Year
REDTIGER Dash Cam
Lowest Price of the Year
Beats Powerbeats Pro 2 Wireless Bluetooth Earbuds
Lowest Price of the Year
Craftsman VERSASTACK Mechanics Tool Set
Lowest Price of the Year
Ring Indoor Cam (2nd Gen) | 2-Pack
Lowest Price of the Year
Waterpik Cordless 1100 Rechargeable Portable Water Flosser
Lowest Price of the Year
eufy X10 Pro Omni Robot Vacuum and Mop Combo
Lowest Price of the Year
Soundcore Select 4 Go Bluetooth Shower Speaker by Anker
Related video above: Retailers compare tariff uncertainty to pandemic-era business challenges
How did you find these early Prime Day deals?
We first looked at , which is typically labeled “Today’s Deals” on Amazon’s toolbar if you’re viewing on a desktop or laptop computer.
Then, we used two third-party tools, and , to look at the price history associated with an item we’ve chosen to see whether or not its current price was at or matching the lowest price seen so far this year.
Now some products may not be seeing their lowest price of the year right now, but they could either as we get closer to or during Prime Day. We’ll be sure to try to keep you updated as best we can, but feel free to use those tools as you look to score the best deal possible for you.
Below are some other early Prime Day deals we were able to find.
Apple AirPods Pro 2 wireless earbuds
Shark IX141 Pet Cordless Stick Vacuum with XL Dust Cup
COSORI Air Fryer TurboBlaze
Blink Outdoor 4 - 5 camera system
LEVOIT Core Mini-P Air Purifier
Tempur-Pedic Memory Foam Symphony Pillow
Beats Solo 4 wireless headphones
LEVOIT Cordless Vacuum Cleaner
IRIS USA Airtight Dog Food Storage Container
Amazon Basics Sheet Protector, 2000 Count (Pack of 1)
What Prime Day 2025 deals can we expect?
First, Amazon is introducing “Today’s Big Deals” during Prime Day 2025, which will be themed daily deal drops that Amazon officials say will feature “some of the most exciting deals of the event, exclusive to Prime members.” Officials say these special offers will launch daily at midnight Pacific Time (3 a.m. EDT) and remain available for a limited time while supplies last.
Brands that will be included in “Today’s Big Deals” include , and .
In addition to “Today’s Big Deals,” officials revealed that and shops will house Prime Day savings for students, parents and teachers looking for school year essentials. “Prime members can find school tech starting at $15 and save up to 40% on school supplies, plus exclusive savings on top categories like laptops, fashion, home, and books,” officials said in their .
, during Prime Day 2024, Prime members shopped deals from popular brands like , , , and , as well as small businesses, including , , , and .
Amazon officials also shared some information on other early Prime Day deals you need to know about.
- : Prime members can save up to 30% on a selection of Amazon’s own brands like and summer fashion from starting July 1.
- : According to Amazon officials, Prime members can get the and the that features the Ring Floodlight Cam Wired Plus system at its lowest price ever.
- In addition, Prime members can save up to 50% on select Amazon devices, including the , , the and .
- : Early access to deals from small businesses will start June 23 and brands Amazon revealed will have deals include , , , , , and .
- You’ll be able to shop all early Prime Day deals at small businesses by .
