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Shopping during the holiday season can be *** bit overwhelming. But there's one woman inside this East you could high. That is inspiring. I that it's much more fun to give than receive. It is the sound of the season. *** jingle inside every store. But at the high V on East Euclid, the wrist behind this bell hardly ever takes *** break. 49 years for nearly five decades, Diana Gordon has been *** devoted salvation Army bell ringer, the East Side customers love her. They know her. There's never *** doubt that Diana is going to be at the front door. Five or six days *** week come right after Thanksgiving eight hours *** day, six days *** week for 49 years. *** built on commitment. Thank you. That is very rare. It's impossible to know how many dollars Diana has collected over decades, but the impact is huge. Every dollar that she's collecting is helping people to have food security, rent, utility assistance. Diana's devotion to Bell Ringing dates back to her childhood when the Salvation Army supported her family through some hard times. We have had *** lot of help through them over the years So before her father died, Diana made *** promise, I told him that I would keep the keep this going for him and for the help of help of the people. So here she is every single day not letting her health be *** setback. I have cerebral palsy and I have help coming in to help me get up during the day to give back. She has *** great impact in the store. I mean, people come up and hug her. The response to Diana is heartwarming. You want to ring the bell, especially from the littlest customers watching her often inspires them. Thank you. Seven year old Mariah was mesmerized before putting her own tooth fairy money in the red kettle. Why'd you tell your mom you want to put your money in there? It just feels right. Hearing that bell sparked Mariah's concern for kids. She's never met. I want to have *** friend and I have *** lot to that they can, makes me very proud. It really gives me goose bumps. It lets me know that we're raising her, right. We're showing her, you know, Christmas isn't about gifts. It's about giving, giving. Here's how Diana chooses to live and now she's inspiring the youngest generation. What brings you the most joy, just be able to help people and she doesn't plan on stopping any time soon as long as I can, as long as I can. So cheers to 49 years. You want to ring the bell and many more to come. You have *** Merry Christmas and thank you.