Fair CEO Jeremy Parsons reflects on his friendship and legacy of former CEO Marion Lucas
Jeremy Parsons, the current CEO of the Iowa State Fair, is living his lifelong dream — a dream that began with a letter he wrote as a child to then-CEO Marion Lucas. That letter sparked a mentorship that would shape Parsons' career and ultimately lead him to the helm of one of the nation's most iconic state fairs.
In elementary school, Parsons reached out to Lucas, asking how he could one day take on his role. Lucas responded by inviting Parsons to Des Moines, where the two formed a lasting connection.
"That letter really led to coming up here to Des Moines and meeting him, and he just kept the door open," Parsons said.
Their relationship continued through the years, with Parsons eventually working under Lucas during high school and college.
"Fast forward from elementary school, then to high school, and I start working for him through high school and college. Truly, I'm here today really because of him," Parsons reflected.
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Marion Lucas, who died this year after a long battle with dementia, left an indelible mark on the Iowa State Fair. During his tenure, attendance doubled, and he spearheaded projects that transformed the fairgrounds. Lucas was instrumental in founding the Blue Ribbon Foundation, which funded major renovations, including Pella Plaza and the Administration Building.
"The fairgrounds that we enjoy today — while Gary Slater definitely built on that foundation during his 20 years — Marion was the CEO that started the Blue Ribbon Foundation," Parsons said. "The initial renovation of this building, those were all initial projects of the foundation, and that was all because of Marion."
Lucas' legacy continues to influence Parsons' leadership style. Parsons remains committed to Lucas' guiding principles: prioritizing fairgoers and staff.
"He would always say, 'Remember the fairgoer and remember your staff. Whatever you can do to focus on those two things, and you definitely won't go wrong,'" Parsons shared.
Under Parsons' leadership, the fairgrounds have seen new additions, such as an inclusive playground and more picnic tables — projects that reflect Lucas' enduring influence.
As the Iowa State Fair moves forward, Lucas' contributions remain a cornerstone of its success, and his memory is cherished by all who knew him.
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