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Father’s Day spending to hit record $24 billion in 2025, survey finds

Americans plan to spend more than ever on Father’s Day this year, with gifts for dads, husbands, and sons driving a record-setting $24 billion in projected spending.

Father’s Day spending to hit record $24 billion in 2025, survey finds

Americans plan to spend more than ever on Father’s Day this year, with gifts for dads, husbands, and sons driving a record-setting $24 billion in projected spending.

Need ideas for what to get Dad this Father's Day? Check out these editor approved gift ideas. Men's Health has you and has your back with the latest and greatest Father's Day gifts. Meet Paul Kita, deputy editor for our first partners at Men's Health. We asked him to share some top picks for dads of all types. He says his $50 butane torch from Messermeister can heat up your cooking game. Press *** button. That it fires up. Now this thing is powerful enough to sizzle up some maybe cured meats on top of your DIY pizzas at home or sear up some tuna for at-home sushi. This can get up to 2000 °F. For the outdoorsy dad, Camm's Ring camping hammock. It's $70 and perfect for kicking back. The best gift that you can give dad sometimes is the ability to do absolutely nothing. Now this little hammock. Packs up to about the size of *** soda can, but it expands into this wonderful hammock that can accommodate 500 pounds. It's also great for outdoor use, say, if you take it on *** camping trip, but it's just as great in the backyard. And for the handy dads out there, Paul recommends the Leatherman Micra. This $50 multi-tool is small enough to fit on *** key chain but packs *** ton of utility. Now it doesn't look like it, but this thing packs 10 tools inside its little frame, including scissors for opening up. Packages and little knives and also screwdrivers for doing all sorts of little odd jobs. Not into gadgets, no problem. Consider giving Dad an experience he'll cherish. Maybe that's tickets to *** sports game or *** concert event. If you have younger dad with younger kids, maybe that's giving them *** project. And of course you can never go wrong by taking dad out to dinner. Check to see if your credit card offers any perks or cashback deals at restaurants so you can save while you spoil him. If you're planning to shop for dad, don't wait. Starting early means you'll have time to compare prices and avoid those last minute shipping fees if you're shopping online. Reporting in Washington, I'm Amy Lou.
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Father’s Day spending to hit record $24 billion in 2025, survey finds

Americans plan to spend more than ever on Father’s Day this year, with gifts for dads, husbands, and sons driving a record-setting $24 billion in projected spending.

Get ready to treat Dad this year. Father’s Day 2025 is expected to be the most generous one yet, according to an annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics.Consumers are expected to spend a record-breaking $24 billion, up from $22.4 billion in 2024 and surpassing the previous high of $22.9 billion set just the year before. Ten years ago? The projected spending was nearly half at $12.7 billion.Who’s getting the gifts?Looks like most of us are getting ready to show Dad some love. About 76% say they’ll be celebrating this year, and nearly half are picking out a gift just for their dad or stepdad. Others will be shopping for:Husbands (25%)Sons (12%)Brothers (9%)Friends (8%)Grandfathers (6%)How much are we spending?This year, the average person is expected to spend $199.38 on Father’s Day. The most generous gift-givers? Those aged 35 to 44, who are projected to spend an average of $278.90, about $27 more than last year.What's on Dad's wish list? It’s not just about the tie anymore. Shoppers say they’re looking for gifts that are either unique (46%) or make a lasting memory (37%). Experience-based gifts are on the rise with 30% of people planning to give an activity like concert tickets, a cooking class, or a hands-on project. Subscription services are also trending, with 43% planning to send a curated box of goodies, up from 34% when first measured in 2019. Other top gifts include:Greeting cards (58%)Clothing (55%)A special outing (53%)Gift cards (50%)Check out the video above for some tried and true gifts suggested by Men’s Health.Where we're shoppingAs expected, online shopping leads the way (41%), but plenty of people are still heading to stores:Department stores (35%)Discount retailers (23%)Specialty stores (22%)Local/small businesses (19%)

Get ready to treat Dad this year. Father’s Day 2025 is expected to be the most generous one yet, according to an annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics.

Consumers are expected to spend a record-breaking $24 billion, up from $22.4 billion in 2024 and surpassing the previous high of $22.9 billion set just the year before. Ten years ago? The projected spending was nearly half at $12.7 billion.

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Who’s getting the gifts?

Looks like most of us are getting ready to show Dad some love. About 76% say they’ll be celebrating this year, and nearly half are picking out a gift just for their dad or stepdad. Others will be shopping for:

  • Husbands (25%)
  • Sons (12%)
  • Brothers (9%)
  • Friends (8%)
  • Grandfathers (6%)

How much are we spending?

This year, the average person is expected to spend $199.38 on Father’s Day. The most generous gift-givers? Those aged 35 to 44, who are projected to spend an average of $278.90, about $27 more than last year.

What's on Dad's wish list?

It’s not just about the tie anymore. Shoppers say they’re looking for gifts that are either unique (46%) or make a lasting memory (37%). Experience-based gifts are on the rise with 30% of people planning to give an activity like concert tickets, a cooking class, or a hands-on project. Subscription services are also trending, with 43% planning to send a curated box of goodies, up from 34% when first measured in 2019. Other top gifts include:

  • Greeting cards (58%)
  • Clothing (55%)
  • A special outing (53%)
  • Gift cards (50%)

Check out the video above for some tried and true gifts suggested by Men’s Health.

Where we're shopping

As expected, online shopping leads the way (41%), but plenty of people are still heading to stores:

  • Department stores (35%)
  • Discount retailers (23%)
  • Specialty stores (22%)
  • Local/small businesses (19%)