Pheasant-themed beer hits the shelves in Iowa, other key hunting states
Blaze orange camo and the Pheasants Forever logo are making an appearance in the beer aisle in Midwestern states popular for pheasant hunting.
The American lager is a collaboration between Minnesota-based brewery Grain Belt Beer and Pheasants Forever. Sales of the beer will support wildlife conservation efforts from Pheasants Forever throughout the Midwest.
Folks in Iowa, Minnesota, North Dakota, South Dakota, Wisconsin and Nebraska, where the beer is sold, will also see blue camo cans and bottles with the pheasant logo for Grain Belt Beer’s light version of the lager, Premium Light.
This is the second year the brewery has partnered with Pheasants Forever for the beer. Shannon Hoheisel, Pheasants Forever’s corporate partnerships manager, said it was “very exciting” to renew the partnership.
“The first year selling cans was incredibly successful, and we’re grateful for the opportunity to work hand-in-hand with Grain Belt this fall to drive habitat conservation, while celebrating Good Land and Good Beer,” Hoheisel said in a news release.
Since 1982 the nonprofit organization, along with its sister organization Quail Forever, have invested more than $1 billion into habitat projects on 31 million acres across the country.
Just recently, Quail Forever announced a new reserve in Iowa, near Centerville and Rathbun Lake.
As pheasant hunters embark on what Iowa Department of Natural Resources staff have predicted will be a “banner year” for pheasant hunting — at least in Iowa, they can also submit their “Premium moments in the field” to Pheasants Forever’s “On the Wing” podcast. This segment, sponsored by Grain Belt Beer, features pheasant hunting stories from listeners.
Each week, one submitted story will be chosen for the podcast, and winners will also receive a prize package with Grain Belt Beer merchandise. Entry information will be on Pheasants Forever’s social media channels.
This year marks 100 years of pheasant hunting in Iowa, and the season kicks off Oct. 25 and runs through Jan. 10, 2026.
is part of , a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Iowa Capital Dispatch maintains editorial independence. Contact Editor Kathie Obradovich for questions: info@iowacapitaldispatch.com. Follow Iowa Capital Dispatch on and .