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Heineken debuts politically-charged, anti-Pepsi ad

Heineken debuts politically-charged, anti-Pepsi ad
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Updated: 4:43 PM CDT Apr 27, 2017
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Heineken debuts politically-charged, anti-Pepsi ad
vlog logo
Updated: 4:43 PM CDT Apr 27, 2017
Editorial Standards
Heineken is hitting the right note with its latest commercial after a recent blunder by Pepsi. The Dutch beer manufacturer recently released a four-minute commercial titled "Worlds Apart: An Experiment" where seemingly average strangers are paired up with each other to create a bar, but there's more. They don't know that the other holds an opposing view to their own. The experiment concludes with each person having to make a decision: whether to sit down and have a beer with the other or walk away. All three pairs of strangers stayed, with some considering changing their views.

Heineken is hitting the right note with its latest commercial after a recent blunder by Pepsi.

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The Dutch beer manufacturer recently released a four-minute commercial titled "Worlds Apart: An Experiment" where seemingly average strangers are paired up with each other to create a bar, but there's more.

They don't know that the other holds an opposing view to their own.

The experiment concludes with each person having to make a decision: whether to sit down and have a beer with the other or walk away.

All three pairs of strangers stayed, with some considering changing their views.