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New era of college athletics poses challenges for Iowa State, which faces potential $147M budget gap

New era of college athletics poses challenges for Iowa State, which faces potential $147M budget gap
NEWS AT FIVE STARTS NOW, IOWA STATE FANS WILL HAVE TO PAY MORE FOR TICKETS THIS YEAR, AND THE UNIVERSITY SAYS SEVERAL BIG PROJECTS ARE ON HOLD. THIS IS TO MAKE UP FOR A PROJECTED $147 MILLION BUDGET DEFICIT THROUGH 2031. THAT IS MORE THAN $24 MILLION A YEAR. THE BOARD OF REGENTS WILL BE TALKING ABOUT THESE CHANGES NEXT WEEK. A LOT OF PEOPLE WILL BE LISTENING FOR THESE DISCUSSIONS. CASEY MARCUS MCINTOSH JOINS US LIVE IN AMES THIS EVENING WITH A LOOK AT THESE CHANGES THAT THE ATHLETIC DEPARTMENT IS NOW MAKING TO BRIDGE THAT GAP. MARCUS. WE’RE STANDING IN FRONT OF JACK TRICE STADIUM HERE AT IOWA STATE UNIVERSITY IN AMES, WHERE THE ATHLETIC DEPARTMENT IS FACING A YEARS LONG BUDGET SHORTFALL THAT STARTS THIS YEAR. BUT THIS YEAR’S SHORTFALL WILL BE COVERED BY RESERVES. BUT REGARDLESS, IOWA STATE SAYS IT WILL STILL HAVE TO PASS ON SOME OF THAT COST TO THE FANS. YOU WILL PAY MORE THE NEXT TIME YOU’RE IN THE ARENA OR STADIUM TO CHEER ON YOUR BELOVED IOWA STATE UNIVERSITY. CYCLONES. ISU ATHLETICS WILL START PASSING THE EXPENSE OF SALES TAX ON TICKETS TO THE FANS. I MEAN, THAT DOESN’T SOUND VERY GOOD IN MY OPINION. IT WILL SAVE THE DEPARTMENT ABOUT $1.5 MILLION A YEAR, MONEY NEEDED TO MAKE UP $30 MILLION IN NEW RECURRING COSTS EVERY YEAR. A MAJORITY OF THAT IS THE COST TO PAY ATHLETES IN THE NEW REVENUE SHARING LANDSCAPE. WE SHOULD KNOW HOW THINGS START SHAKING OUT FOR THE FANS IN A MATTER OF WEEKS. I THINK JAMIE’S DONE A REALLY GOOD JOB OF TRYING TO BE COGNIZANT OF THE OF OUR FAN BASE AND KNOWING HOW SPECIAL IT IS TO HAVE, YOU KNOW, SO MANY PEOPLE TRAVEL FROM SO FAR TO COME, YOU KNOW, AND BUY SEASON TICKETS AND SUPPORT OUR FOOTBALL PROGRAM. THE ADDED COST BENEFIT PLANS FOR A NEW $20 MILLION WRESTLING PRACTICE FACILITY, ALONG WITH $25 MILLION IN RENOVATIONS FOR HILTON COLISEUM. WE SPOKE WITH IOWA STATE UNIVERSITY ATHLETIC DIRECTOR JAMIE POLLARD ON JULY 8TH. HE SAYS THE GOAL IS TO FIGURE OUT HOW TO MAKE THE NEW EXPENSES WORK LONG TERM. WE HAVE TO FIND NEW REVENUE SOURCES. WE GOT TO FIGURE OUT WAYS TO CONTAIN EXPENSES. THAT INCLUDES A 20% INCREASE IN THE REQUIRED ANNUAL DONATION LEVELS FOR MEMBERSHIP IN THE CYCLONE CLUB. BUSINESS OWNERS IN AMES ARE WATCHING WHAT IS GOING ON, HOPING PEOPLE COME TO THE GAMES WILL STILL HAVE SOME MONEY LEFT OVER TO SPEND ON MAIN STREET. EVERYBODY ELSE DOWN HERE RELIES ON THE THE DOLLAR OF, YOU KNOW, THE PEOPLE COMING TO IOWA STATE ATHLETICS, WHETHER IT BE FOOTBALL OR BASKETBALL OR WRESTLING OR WHATEVER IT MAY BE. SO YEAH, IT’S IT’S IMPORTANT TO US. YOU KNOW, WE RELY ON THAT MONEY AS WELL. WE RECEIVED A STATEMENT FROM THE IOWA STATE UNIVERSITY ATHLETIC DEPARTMENT JUST BEFORE 4:00 THIS AFTERNOON. IT READS, IN PART, WITHOUT NEW REVENUE AND THE IMPLEMENTATION OF MITIGATION STEPS, THE CUMULATIVE BUDGET GAP COULD INCREASE TO $147 MILLION AT THE END OF FISCAL YEAR OF 2031. THE ATHLETIC DEPARTMENT IS ALREADY MAKING CHANGES TO REDUCE THE LIKELIHOOD OF THIS OUTCOME. NOW, THE IOWA BOARD OF REGENTS WILL CONSIDER AND VOTE ON THE BUDGETS PRESENTED BY ISU ATHLETICS AND ALL THREE PUBLIC UNIVERSITIES NEXT WEEK. WE’RE LIVE IN AMES.
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Updated: 5:10 PM CDT Jul 25, 2025
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New era of college athletics poses challenges for Iowa State, which faces potential $147M budget gap
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Updated: 5:10 PM CDT Jul 25, 2025
Editorial Standards
Fans of Iowa State University Athletics will face higher ticket costs as the department plans to pass the expense of sales tax directly to supporters. This decision aims to address rising expenses, including an additional $30 million in recurring costs annually, much of which is tied to revenue-sharing arrangements that compensate student-athletes. ISU Athletic Director Jamie Pollard said the goal is to create sustainable solutions, acknowledging the implications for fans.“We have to find new revenue sources," Pollard told vlog's Scott Reister in a July 8 interview. "We've got to figure out ways to contain expenses."The financial strain has led to alterations in ISU's expansion plans. A $20 million wrestling practice facility and $25 million renovation project for Hilton Coliseum have been shelved amid budget challenges. While tough decisions were made, fans have mixed reactions. “I mean, that doesn’t sound very good, in my opinion,” said Amber Weeks of Slater.Still, there’s recognition of the efforts made to balance budgetary needs while maintaining a devoted fan base. “I think Jamie's done a really good job of trying to be cognizant of our fan base,” said Iowa State football head coach Matt Campbell.To help offset expenses, donation requirements for Cyclone Club memberships will rise by 20%. However, the impact extends beyond the university. Local businesses in Ames, heavily reliant on game day spending, are carefully observing these changes. “Everybody else down here relies on the dollar of people coming to see Iowa State Athletics,” said Paul DeVries, a downtown Ames business owner.» Subscribe to vlog's YouTube page» Download the free vlog app to get updates on the go: Apple | Google Play

Fans of Iowa State University Athletics will face higher ticket costs as the department plans to pass the expense of sales tax directly to supporters.

This decision aims to address rising expenses, including an additional $30 million in recurring costs annually, much of which is tied to revenue-sharing arrangements that compensate student-athletes.

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ISU Athletic Director Jamie Pollard said the goal is to create sustainable solutions, acknowledging the implications for fans.

“We have to find new revenue sources," Pollard told vlog's Scott Reister in a July 8 interview. "We've got to figure out ways to contain expenses."

The financial strain has led to alterations in ISU's expansion plans. A $20 million wrestling practice facility and $25 million renovation project for Hilton Coliseum have been shelved amid budget challenges.

While tough decisions were made, fans have mixed reactions.

“I mean, that doesn’t sound very good, in my opinion,” said Amber Weeks of Slater.

Still, there’s recognition of the efforts made to balance budgetary needs while maintaining a devoted fan base.

“I think Jamie's done a really good job of trying to be cognizant of our fan base,” said Iowa State football head coach Matt Campbell.

To help offset expenses, donation requirements for Cyclone Club memberships will rise by 20%. However, the impact extends beyond the university.

Local businesses in Ames, heavily reliant on game day spending, are carefully observing these changes.

“Everybody else down here relies on the dollar of people coming to see Iowa State Athletics,” said Paul DeVries, a downtown Ames business owner.

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