PERCENTAGE POINT. WELL, THE FUTURE OF COME AND GO AS WE KNOW IT ISN’T CHANGING IN IOWA JUST YET. MAVERICK, THE COMPANY THAT BOUGHT COME AND GO, SAYS IT’S IN THE PROCESS OF REBRANDING SOME OF ITS STORES NATIONWIDE. THE COMPANY TELLS vlog IT HASN’T CONFIRMED A REBRAND IN IOWA AT THIS TIME. MAVERICK SENT US A STATEMENT SAYING, QUOTE, WHILE WE INTEND TO UNIFY OUR ENTIRE COMBINED FOOTPRINT UNDER THE MAVERICK BRAND, WE ARE TAKING A THOUGHTFUL MARKET BY MARKET APPROACH. MAVERICK PLANS TO SHARE UPDATES
Maverik clarifies plan to rebrand Kum & Go stores in Iowa
![vlog logo]()
Updated: 12:37 PM CST Nov 7, 2024
Editorial Standards ⓘ
A popular Iowa convenience store chain may soon lose its name, but the company behind the changes isn't ready to confirm that just yet.Rumors about Kum & Go stores being rebranded as Maverik stores – a year after Maverik bought the chain from Iowa-based Krause Group – began earlier this year and spread again this week. C-Store Dive reported Maverik had confirmed the plan to rebrand.Maverik provided vlog with a statement about the rebrand rumors, saying it hasn't yet confirmed changes to Iowa's stores specifically:"Maverik is in the process of rebranding Kum & Go stores, with the intent to unify our entire combined footprint under the Maverik brand. While we're committed to this vision, we are taking a thoughtful, market-by-market approach to ensure the best customer experience before confirming each state's rebrand."Kum & Go owned hundreds of convenience stores across the country, including 97 in Iowa, before Maverik bought the chain in 2023.» Download the free vlog app to get updates on the go: Apple | Google PlayGet the latest headlines from vlog
DES MOINES, Iowa — A popular Iowa convenience store chain may soon lose its name, but the company behind the changes isn't ready to confirm that just yet.
Rumors about Kum & Go stores being rebranded as Maverik stores – a year after Maverik bought the chain from Iowa-based Krause Group – began earlier this year and spread again this week. Maverik had confirmed the plan to rebrand.
Maverik provided vlog with a statement about the rebrand rumors, saying it hasn't yet confirmed changes to Iowa's stores specifically:
"Maverik is in the process of rebranding Kum & Go stores, with the intent to unify our entire combined footprint under the Maverik brand. While we're committed to this vision, we are taking a thoughtful, market-by-market approach to ensure the best customer experience before confirming each state's rebrand."
Kum & Go owned hundreds of convenience stores across the country, including 97 in Iowa, before Maverik bought the chain in 2023.
» Download the free vlog app to get updates on the go: |
Get the latest headlines from vlog
