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Labubu craze: Scammers target parents in search of popular new doll

Labubu craze: Scammers target parents in search of popular new doll
IF YOU’RE A PARENT, YOU MAY BE IN SEARCH OF ONE OF THESE. APPARENTLY, THEY’RE THE BIG THING RIGHT NOW. A LE BOOBOO. IS THAT HOW YOU SAY THOSE THINGS? BOO BOO BOO BOO BOO BOO BOO BOO BOO BOO BOO BOO. THROW SOME ICE CREAM. YOU WENT OLIVE BOO BOO BOO BOO BOO. YES. I’VE NEVER HEARD OF THEM BEFORE. WELL, SCAMMERS KNOW THIS AND THEY’RE TAKING ADVANTAGE. EIGHT ON YOUR SIDE CONSUMER INVESTIGATOR BRIAN ROCHE HAS THIS WARNING. SCAMMERS ARE SELLING COUNTERFEIT BOO BOOS OR CREATING FAKE WEBSITES WITH NO REAL PRODUCTS TO SELL. THE BETTER BUSINESS BUREAU SCAM TRACKER RECEIVED MORE THAN 70 REPORTS ABOUT PEOPLE WHO GOT SCAMMED TRYING TO BUY THESE THINGS. HERE’S ONE PARENT’S STORY THAT WAS SHARED WITH THE B-B-B. THIS COMPANY, MARKETED ON SITES LIKE TIKTOK, STATING THAT THEY ARE A CONFIRMED SITE AND A SELLER FOR BOO BOOS. I PLACED AN ORDER FOR MY DAUGHTER’S BIRTHDAY THINKING I FOUND A LEGITIMATE SELLER. TO MY SURPRISE, THE SITE NO LONGER EXISTS. I ONLY FOUND THIS OUT AFTER A MONTH HAD PASSED WITHOUT ME RECEIVING ANY OF MY PURCHASED ITEMS. SO WHAT DO YOU DO TO PROTECT YOURSELF? FIRST OF ALL, USE CAUTION WHEN CLICKING ON SPONSORED ADS. YOU MAY COME ACROSS AN AD ON SOCIAL MEDIA PROMOTING A SALE, FOR EXAMPLE, OR WHEN DOING AN ONLINE SEARCH, YOU MAY SEE THAT THE. THAT IS THE TOP SEARCH RESULT PROMOTING A BIG SALE. SCAMMERS TAKE ADVANTAGE OF SPONSORED OR PROMOTED AD SPOTS ON SEARCH ENGINES LIKE THIS, AND SOCIAL MEDIA TO TRY TO TRICK YOU INTO MAKING A PURCHASE. SECOND, BE WARY OF TOO GOOD TO BE TRUE DEALS. HIGHLY DISCOUNTED MERCHANDISE IS A RED FLAG FOR A FAKE WEBSITE OR COUNTERFEIT PRODUCTS. THIRD, DO YOUR RESEARCH. IF YOU’RE ON AN UNFAMILIAR WEBSITE BEFORE YOU BUY, DO AN ONLINE SEARCH WITH THE WEBSITE NAME AND THEN THE WORD SCAM AFTER IT, OR CHECK TO SEE IF THERE ARE ANY REPORTS ON THE SCAM TRACKER. FOURTH, YOU SECURE AND TRACEABLE PAYMENT METHODS CREDIT CARDS. THEY TYPICALLY OFFER ADDITIONAL PROTECTION IF YOU ARE SCAMMED.
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Updated: 5:21 AM CDT Aug 17, 2025
Editorial Standards
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Labubu craze: Scammers target parents in search of popular new doll
WGAL logo
Updated: 5:21 AM CDT Aug 17, 2025
Editorial Standards
If you're a parent, you may be in search of a Labubu, a fuzzy toy doll that has risen greatly in popularity this summer. Scammers know – and they're taking advantage. They are selling counterfeit Labubus or creating fake websites with no real products to sell. The Better Business Bureau's Scam Tracker received more than 70 reports about people who fell for Labubu scams. One mother shared with the BBB that she placed an order for a Labubu that was marketed on TikTok. The site claimed it was a confirmed seller for Labubus. "To my surprise, the site no longer exists," the mother said. "I only found this out after a month had passed without me receiving my purchased items." How to protect yourselfUse caution when clicking on sponsored ads: Scammers take advantage of sponsored or promoted ad spots on search engines and social media to trick you. Beware of ads on social media or top search results promoting big sales.Be wary of deals that are too good to be true: Highly discounted merchandise is a red flag for a fake website or counterfeit products.Do your research: If you plan to buy from an unfamiliar website, do an online search first with the website name and "scam" or check to see if there are any reports on the BBB scam tracker.Use secure and traceable payment methods: Credit cards typically offer additional protection if you are scammed.

If you're a parent, you may be in search of a Labubu, a fuzzy toy doll that has risen greatly in popularity this summer.

Scammers know – and they're taking advantage.

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They are selling counterfeit Labubus or creating fake websites with no real products to sell.

The Better Business Bureau's Scam Tracker received more than 70 reports about people who fell for Labubu scams.

One mother shared with the BBB that she placed an order for a Labubu that was marketed on TikTok. The site claimed it was a confirmed seller for Labubus.

"To my surprise, the site no longer exists," the mother said. "I only found this out after a month had passed without me receiving my purchased items."

Influencer Francis Dominic carries three Labubu toys at Alice Tully Hall at Lincoln Center on July 9, 2025, in New York City.
ANGELINA KATSANIS/AFP via Getty Images
Influencer Francis Dominic carries three Labubu toys at Alice Tully Hall at Lincoln Center on July 9, 2025, in New York City.

How to protect yourself

  • Use caution when clicking on sponsored ads: Scammers take advantage of sponsored or promoted ad spots on search engines and social media to trick you. Beware of ads on social media or top search results promoting big sales.
  • Be wary of deals that are too good to be true: Highly discounted merchandise is a red flag for a fake website or counterfeit products.
  • Do your research: If you plan to buy from an unfamiliar website, do an online search first with the website name and "scam" or check to see if there are any reports on the BBB scam tracker.
  • Use secure and traceable payment methods: Credit cards typically offer additional protection if you are scammed.