NFL and Lululemon release apparel collection across team shops

IF THIS DOES WELL. DEFINITELY, YES. LULULEMON COMING TO MARQUETTE UNIVERSITY. STUDENTS LINING UP OUTSIDE THE SPIRIT SHOP IN THE STUDENT UNION TO GET THEIR HANDS ON THE NEW SPORTSWEAR COLLECTION. THE MARQUETTE LINE INCLUDES A VARIETY OF TOPS, LEGGINGS AND ACCESSORIES, ALL IN SCHOOL COLORS. IT’S A COLLAB THAT EVERYONE IS INTERESTED IN. PEOPLE HAVE BEEN WAITING IN LINE SINCE LIKE 7 A.M. TODAY, AND I HATE FEELING LIKE I’M MISSING OUT, SO I JUST HAD TO SHOW UP AND BUY SOMETHING. SHE HAD FOMO. MARQUETTE IS THE FIRST UNIVERSI

Updated: 1:33 PM CDT Oct 31, 2025

Editorial Standards ⓘ

NFL and Lululemon release apparel collection across team shops

Updated: 1:33 PM CDT Oct 31, 2025

Editorial Standards ⓘ

Lululemon and the National Football League are teaming up to release an apparel collection for fans of all 32 NFL teams. The collection will feature men’s and women’s apparel and accessories, all showcasing signature team marks. “True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, President, Americas and Global Guest Innovation of Lululemon in a news release.Where to shop the collection: NFLShop.com | Fanatics | Team retail locations | Stadium retail shopsRelated video above: Lululemon collegiate line comes to Marquette UniversityThe collection went live across Fanatics sites on Tuesday. Fans can shop the new collection on NFLShop.com, Fanatics.com, team retail locations, online and stadium retail stores. Joggers, hoodies, the brand’s popular leggings and even their Everywhere belt bags feature team logos. This isn’t the first foray for Lululemon with an apparel collection for a major sports league. The athleisure brand teamed up with the National Hockey League to release a collection of NHL merchandise across Fanatics sites. The brand also has merchandise for select college teams like the LSU Tigers, North Carolina Tar Heels, and South Carolina Gamecocks.

Lululemon and the National Football League are teaming up to release an apparel collection for fans of all 32 NFL teams.

The collection will feature men’s and women’s apparel and accessories, all showcasing signature team marks.

“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, President, Americas and Global Guest Innovation of Lululemon in a news release.

Where to shop the collection: | | Team retail locations | Stadium retail shops

Related video above: Lululemon collegiate line comes to Marquette University

The collection went live across Fanatics sites on Tuesday. Fans can shop the new collection on , , team retail locations, online and stadium retail stores. Joggers, hoodies, the brand’s popular leggings and even their Everywhere belt bags feature team logos.

This isn’t the first foray for Lululemon with an apparel collection for a major sports league. The athleisure brand teamed up with the to release a collection of NHL merchandise across Fanatics sites.

The brand also has merchandise for select college teams like the , , and .

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