Ulta Beauty and Target have announced they are ending their partnership in 2026
Ulta Beauty shops within more than 600 Target locations will close as the two companies end their partnership.
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According to a , the partnership will end in August 2026. Until then, customers with linked rewards accounts can continue to earn Ulta Beauty Rewards on eligible purchases from Target Ulta locations.
“We’re proud of our shared success with Ulta Beauty and the experience we’ve delivered together,” Rick Gomez, executive vice president and chief commercial officer of Target, wrote in the release. “The magic of shopping for beauty at Target is the combination of on-trend products that delight consumers with an inspiring and convenient shopping experience. We look forward to what’s ahead and remain committed to offering the beauty experience consumers have come to expect from Target – one centered on an exciting mix of beauty brands with continuous newness, all at an unbeatable value.”
Ulta Beauty at Target launched in 2021, adding Ulta merchandise to Target's website and adding mini Ulta Beauty shops in more than 600 Target stores.
“For 35 years, Ulta Beauty has revolutionized how people experience beauty – bringing together an unmatched assortment from mass to luxury – and our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide,” Amiee Bayer-Thomas, chief retail officer of Ulta Beauty, said in the release. “As we continue to execute our Ulta Beauty Unleashed plans, we’re confident our wide-ranging assortment, expert services and inspiring in-store experiences will reinforce our leadership in beauty and define the next chapter of our brand."