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College athletics is bracing for major change. In the wake of the NCAA vs. House settlement, schools can start paying players directly beginning July 1, 2025. Athletic departments can pay up to $20.5M per year in player payments, known as revenue sharing. To prepare for this new model, Iowa Athletics has created Flight Funds, a new charitable avenue that allows donors to invest in student-athlete revenue sharing and help Iowa build championship-caliber programs.Money raised through Flight Funds will go towards paying players in football, men’s basketball, women’s basketball and men’s wrestling, along with a general support Flight Fund. Contributions are tax-deductible."We are eager to embrace this new era of opportunity for Iowa Athletics,” said Beth Goetz, the Henry B. and Patricia B. Tippie Director of Athletics Chair. “We are committed to participating at the maximum level in revenue-sharing with our student-athletes. Through initiatives like Flight Funds and expanded revenue opportunities, we strengthen financial stability while reinforcing our commitment to the success and well-being of our student-athletes.”Also Monday, Iowa announced new hires within the department. Iowa Athletics has established a cap management structure that includes designated general managers for each program. Marcus Wilson has been hired as the executive senior associate athletics director for cap management & administration. Scott Brickman is the department's general manager for NIL and strategy through a partnership with Altius Sports Partners and will review and approve all agreements. Former NFL General Manager Scott Pioli was retained last fall by the department in preparation for revenue sharing and will continue to work with the programs. Iowa State will soon announce similar fundraising arms. Many issues remain to be worked out, such as how the money will be divided and how player contracts will work.