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Trust us, after watching several retailers gear up for holiday shopping, it's time to lock in. The earlier you start, the less stressed you'll be, especially if you're like me and tend to buy last-minute gifts. Luckily, several brands are already offering sales weeks in advance of Black Friday that are worth shopping right now (because who knows if that perfect gift will still be discounted or in stock when the end of November rolls around). As a shopping editor, I find the best Black Friday deals every year, and I specifically keep an eye out for top-performing products and brands tested by our experts in the Good Housekeeping Institute. I also use our meticulous deal-checking process to track prices over time and determine whether discounts are actually saving you money. If you don't see a deal you're interested in just yet, no stress. EXPLORE MORE EARLY BLACK FRIDAY DEALS HERETech DealsAppleApple typically offers great deals leading up to and during Black Friday weekend. However, Apple itself didn't offer Black Friday deals last year; instead, customers received a $200 Apple gift card with eligible items. We recommend shopping Apple deals on retailers like Amazon ahead of Black Friday because you can find Apple Airpods, Apple Watches, and iPads (our best overall tablet) for way below full price. And by purchasing AppleCare, you can rest assured your new tech will be protected.SonyRight now, Sony is offering a 43% discount on one of their XM4 headphones. I personally love Sony's impressive noise-canceling technology (you can read my full review of the XM5 headphones here). Plus, our experts in the Good Housekeeping Institute Tech and Media Lab named the XM5 model one of the best headphones after rigorous testing. The XM5 and XM6 models are only at full price right now, but we think they may be discounted as we get closer to Black Friday. MarshallMarshall is offering a 38% discount on one of our Tech Lab pros' favorite speakers, the Middleton portable Bluetooth speaker. It received our highest overall score for performance, ease of use, and design in our tests of the best wireless speakers. Vacuum & Cleaning DealsBissellTake 19% off the Bissell Little Green Portable Carpet Cleaner, which was tested and approved by our experts in the Good Housekeeping Institute Cleaning Lab (you can read our full review here). DysonTake up to 32% off top-tested Dyson vacuums on Amazon including 22% off our best value Dyson vacuum, the Dyson Ball Animal 3 Extra Upright Vacuum Cleaner. Dirt DevilTake 25% off the Dirt Devil Portable Carpet Cleaner, our best value portable carpet cleaner, at Walmart.Kitchen & Appliance DealsCaraway Caraway sells one of our Kitchen Lab's top-tested ceramic cookware sets, featuring stylish pans with good nonstick performance and easy cleanup.You can now score 40% off that set. YETIRight now, you can take 20% off select travel mugs and holiday bundles on the YETI website, but you can also take 30% off the YETI Rambler, which impressed our Kitchen Lab pros in testing. Furniture & Home DealsAlbany ParkRight now, take up to 30% off sitewide on Albany Park's website. This deal includes 40% off the brand's furniture and 30% off Kova, Lido, and Barton furniture sold on Albany Park's website. Our home editors recommend the Park sectional and Lido sofa for apartments and small spaces. The brand already offers free shipping, and our testers found its furniture easy to assemble.LovesacLovesac is offering a flash sale with a 35% discount on sofas, including the brand's signature Sectionals. The popular Lovesac Sectional is our experts' pick for the best modular sofa, and we are also fans of the Lovesac Supersac, both of which are on sale.Lowe'sLowe's is offering early Black Friday deals all month long, including discounts of up to 35% off select major appliances until Nov. 4, 15% off special-order doors and windows, and deals on miscellaneous items. Serena & LilyThe coastal-chic furniture brand's Sale of the Year is happening now, with discounts up to 50% off and free shipping. Revamp your interiors with 50% off pillows; 40% off bedding, side tables, chairs, and lighting; and 30% off bedroom furniture, rugs, dining room furniture, and more. WayfairWayfair is offering flash sales this month with discounts up to 80% off. Meanwhile, Wayfair's sister brands AllModern, Birch Lane and Joss & Main are seeing up to 70% off. Bedding & Mattress DealsBuffyFor Buffy's Fall Sale, customers can take 20% off sitewide and 30% off sets. That means you'll save 20% on the Cloud Comforter, which was a 2025 Good Housekeeping Bedding Award winner, and 30% off the Breeze Sheet Set. BrooklinenAhead of Black Friday, you can save 15% on bed bundles, including the brand's Luxe Sateen Core Sheet Set that won a 2025 Good Housekeeping Bedding Award. HelixRight now, take 20% off sitewide with a special code FALLSALE20. Our pros in the Textiles Lab are fans of the Helix Dusk Luxe, Helix Midnight Luxe, Helix Luxe, and Helix Elite mattresses. You can read our full review here.RestRest is offering a "Spooky Sale" of up to 35% off sitewide and free gifts on select items. Our pros recommend shopping the top-tested Rest Evercool Cooling Comforter while it's on sale. It aced our moisture-wicking evaluations and received perfect scores among testers for temperature regulation. And for a limited time, shoppers will receive free Evercool Pillowcases with orders of $199+ and a free Evercool Flat Sheet for orders of $299+.Beauty DealsAmazonNow through November 2, Amazon is having a Holiday Beauty Event with discounts up to 40% off great brands tested and approved by our pros in the Good Housekeeping Institute Beauty Lab, including Dyson, Shark, Tarte, Charlotte Tilbury, Clinique, Garnier, and more.UltaRight now, Ulta is having up to 40% off select brands as part of their early Black Friday event.SephoraSephora is running a sale event from Oct. 31 through Nov. 10. You can save 30% off all Sephora Collection products, and up to 20% off other items. Be sure to use the code EVERYTHING to get the savings. Clothing & Fashion DealsAbercrombieTake up to 25% off Abercrombie's fall favorites, including select men's and women's sweaters, tops, and jeans (which are a favorite among our Good Housekeeping editors). American EagleFor a limited time only, you can score up to 31% off on tons of items from American Eagle and Aerie. American Eagle jeans are some of our consumer testers' favorites, and our Textiles Lab experts often include them in our jean round-ups thanks to the brand's extensive sizing, affordable pricing, and trendy styles. Gap Right now, take up to 50% off tons of items. Now you can stock up on all your closet essentials, including one of our top picks for tank tops and jeans, which our pros love for Gap's extensive sizing offers Luggage & Travel Gear DealsCalpakOne of our favorite luggage brands, Calpak, is offering up to 45% off select sets and suitcases, including the Evry Starter Bundle.Delsey ParisTake 58% off the Delsey Chatelet Air 2.0 23" Carry-On Spinner at Macy's.American TouristerSelect styles are up to 50% off on American Tourister's site, including our pros' favorites like the Kix 2.0 Medium suitcase, which is our best value pick for the best soft-sided luggage. Pet DealsCasperTake 23% off our best overall dog bed.Litter-RobotPamper your cat and save $150 on the Litter-Robot 4 Kickstart Bundle, a self-cleaning, high-tech litter box. This essential was named the best self-cleaning litter box by our experts in the Pet Lab.Petco Petco shoppers can buy one dog or cat treat and take 40% off the second treat. Toy & Kid DealsAmerican GirlRight now, take up to 70% off select accessories, books, and clothing in the American Girl Last Chance Outlet. Plus, get 15% off all orders above $100, 20% off orders above $175, and 25% off orders above $275. Learning ResourcesSelect toys from the Learning Resource Amazon Storefront are on sale, with discounts going up to 55% off. Some toys from the brand were even named 2025 Good Housekeeping Toy Awards winners.SquishmallowTake 29% off Benito The Blueberry Cheesecake Cow, a Good Housekeeping Toy Award Winner.Gift DealsAtlas Coffee ClubGet one of our favorite gift experiences for up to 21% off when gifting a 3-, 6-, or 12-month Coffee World Tour subscription. Uncommon GoodsTake up to 60% off on select items from one of my favorite retailers for finding gifts, including 55% off a watercolor map for the traveler in your life and 30% off a cow-shaped creamer.