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I cover toys for a living, and this is the surprising toy trend I'm seeing everywhere

Mooooove over, axolotls!

I cover toys for a living, and this is the surprising toy trend I'm seeing everywhere

Mooooove over, axolotls!

These are the hottest holiday toys tested and approved by the experts at Good Housekeeping. For months their team has been trying out hundreds of toys to see which ones kids love most for their annual toy awards. Engineers and analysts test these toys here in our Good Housekeeping Institute labs as well as send these toys out to hundreds of consumer families across the country so we can get real world feedback. Here were some favorites. Babies and toddlers, butt's wacky moves was *** winner. It's *** light up, whack *** mole style toy, but with vegetables. Kids in our testing love this toy. They love taking the mallet and just going to town on these vegetables. And the fun part is there's even *** pre-play mode so they don't have to follow any sort of directions and they can just whack as many vegetables. Preschoolers will love the Goodyear Mega car engine repair set. It comes with *** toy electric screwdriver and lets kids take apart, then rebuild an engine. Taking apart the wheels and taking apart the engine truly blew their mind, and they loved putting it together and taking. For little artists, the Crayola marker airbrush turns markers into. plus everything's washable just in case. The cool thing about this Crayola airbrush is you don't just have to use the colors that come with it. You can also use any other Crayola markers you have at home to make any fancy design that you want. And for big kids, the tech tech Shred and blast motorized skateboard was *** big hit. You rev up the skateboarder. Wait, then send it flying. It also comes with this awesome ramp, so if you wanna hit crazy jumps and go super high, you can do that as well. Kids love how high the skateboarder would go when using this ramp. We recommend shopping early. Popular toys that land on multiple lists tend to sell out fast. If they do, sign up for restock alerts so you'll know when they're back. Reporting in Washington, I'm Annie Lou.
Good Housekeeping logo
Updated: 11:55 AM CDT Oct 14, 2025
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I cover toys for a living, and this is the surprising toy trend I'm seeing everywhere

Mooooove over, axolotls!

Good Housekeeping logo
Updated: 11:55 AM CDT Oct 14, 2025
Editorial Standards
I've been covering toys for Good Housekeeping since 2018, so I've seen a lot of toy trends come and go. Usually, there's a hot animal of the moment. When I started here, all kids were obsessed with llamas and unicorns. That eventually faded, which left room for the rise of axolotls. But now, there's a new animal that's come to take the crown.The current animal grabbing the toy spotlight is: the cow! Cows are everywhere on toys this year. Often they're Highland cows, with a sweep of bangs in the front that makes them irresistible to children. But good old black-and-white Holsteins are out in full force too. When we surveyed the entries and tested toys for the Good Housekeeping Best Toy Awards this year, we had enough cows to fill a pasture. Several of them went on to become winners. The kids were into it. "My daughter loved playing with the furReal Maggie the Feed & Follow Cow," one mom of a four-year-old toy tester said. "She had it follow her everywhere and was able to play with it for hours with all the different things it does and says. She even started putting unused diapers we had on it and slept with it for nights." I can also attest that, at our in-person toy testing day at the Good Housekeeping Institute labs, everyone wanted to take a turn with Battat's Whacky Mooves, a farm-themed whack-a-mole-style game. With the manufacturer's age recommendation at two years old, it seems intended to be a toddler toy. But big kids and even some adults wanted to grab the mallet. And with that wide-eyed cow observing the game, who wouldn't want to try?Families also had fun trying out the Cows in Space game. For that one, players have to put on a headband with a magnetic UFO, then try to abduct small magnetic cows from a spinning pasture. "My son loved the space theme, and wearing the headband to play the game was fun," one parent tester said. Another reported that her kids kept going back to it, something they typically didn't do with games.Then there are the plushes—so many plushes. The Good Housekeeping toy team first noticed the cow trend at Toy Fair in the winter, where it seemed every booth that featured stuffed animals had a smiling cow out front.I wonder how long cows will be able to stay dominant. Already, I'm seeing capybaras closing in from behind, also available in stuffed form and in game form. (Or will the next one be the quokka?) They haven't reached the saturation level the way that cows have, though, so those cow toys won't be going out to pasture any time soon.

I've been covering toys for Good Housekeeping since 2018, so I've seen a lot of toy trends come and go. Usually, there's a hot animal of the moment. When I started here, all kids were obsessed with llamas and unicorns. That eventually faded, which left room for the . But now, there's a new animal that's come to take the crown.

The current animal grabbing the toy spotlight is: the cow!

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Cows are everywhere on toys this year. Often they're Highland cows, with a sweep of bangs in the front that makes them irresistible to children. But good old black-and-white Holsteins are out in full force too.

When we surveyed the entries and for the this year, we had enough cows to fill a pasture. Several of them went on to become winners.

The kids were into it. "My daughter loved playing with the ," one mom of a four-year-old toy tester said. "She had it follow her everywhere and was able to play with it for hours with all the different things it does and says. She even started putting unused diapers we had on it and slept with it for nights."

I can also attest that, at our in-person toy testing day at the Good Housekeeping Institute labs, everyone wanted to take a turn with , a farm-themed whack-a-mole-style game. With the manufacturer's age recommendation at two years old, it seems intended to be a toddler toy. But big kids and even some adults wanted to grab the mallet. And with that wide-eyed cow observing the game, who wouldn't want to try?

Families also had fun trying out the game. For that one, players have to put on a headband with a magnetic UFO, then try to abduct small magnetic cows from a spinning pasture. "My son loved the space theme, and wearing the headband to play the game was fun," one parent tester said. Another reported that her kids kept going back to it, something they typically didn't do with games.

Then there are the plushes—so many plushes. The Good Housekeeping toy team first noticed the cow trend at Toy Fair in the winter, where it seemed every booth that featured stuffed animals had a smiling cow out front.

I wonder how long cows will be able to stay dominant. Already, I'm seeing capybaras closing in from behind, also available in and in . (Or will the next one be the ?) They haven't reached the saturation level the way that cows have, though, so those cow toys won't be going out to pasture any time soon.

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