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Independent bookstore 'Nos Books' brings new life to Drake neighborhood

Independent bookstore 'Nos Books' brings new life to Drake neighborhood
OUT THERE. WELL, TOMORROW IS INDEPENDENT BOOKSTORE DAY. BOOK LOVERS ARE INVITED TO VISIT AND SUPPORT LOCAL INDEPENDENT BOOKSTORES IN THE METRO. IT’S A NEW PROJECT COMMUNITY. vlog IS ALYSSA GOMEZ INTRODUCES US TO THE NEWEST SHOP IN TOWN AND THE MISSION BEHIND ITS NAME. OVER IN THE DRAKE NEIGHBORHOOD, THIS BUILDING HAS LIVED MANY LIVES. ONCE A LAW FIRM, A HOT DOG SHOP, AND A FIREHOUSE. WELL, NOW, THE ONLY ALARM THAT SOUNDS IS THE BELL ON THE FRONT DOOR. A SOUND INVITING CUSTOMERS TO IMMERSE THEMSELVES INTO WHOLE NEW WORLDS. I WOULD CONSIDER OURSELVES A GENERAL BOOKSTORE. WITH THAT SAID, WE HAVE A FOCUS AND THE FOCUS IS REPRESENTATION. BIPOC AUTHORS AND REALLY LIFTING UP VOICES FOR FOR MARGINALIZED COMMUNITIES. BUT THERE’S MORE BACKSTORY TO THIS BRICK AND MORTAR. AND ITS OWNER, LUIS. I’VE ALWAYS HAD A GREAT LOVE FOR LITERATURE, AND DURING LIKE MOST SMALL BUSINESSES OR AT LEAST NEWER SMALL BUSINESSES, THE STORY BEGAN WITH THE PANDEMIC. LUIS WOULD LOAD UP HIS CAR WITH BOOKS, SELLING THEM AT FESTIVALS AND POP UPS ALL OVER IOWA. BUT THERE’S JUST NO PLACE LIKE HOME. DES MOINES IS MY HOME. I AM A HOMEOWNER. MY CHILDREN ARE IN SCHOOL HERE, AND I WANTED TO SEE WHAT I CAN DO TO MAKE THE PLACE I CALL HOME A LITTLE BIT BETTER. SO THOSE BOOKS PLANTED ROOTS, CHOOSING EVERY DETAIL WITH THE COMMUNITY IN MIND. FROM THE MUSIC ON THE RECORD, PLAYER. TO THE BOOKS ON THE SHELVES. SOME BOOKS IN SPANISH AND THEN BOOKS IN TRANSLATION FROM DIFFERENT PARTS OF THE WORLD, WITH WORKS FROM AUTHORS OF ALL DIFFERENT BACKGROUNDS. NELL’S BOOK STAYS TRUE TO ITS NAMESAKE. THE QUESTION I GET A LOT IS WHAT DOES THIS MEAN? YOU KNOW? AND SO OFTENTIMES I HAVE TO EXPLAIN WHAT LIKE, NO, YOU KNOW, IN SPANISH MEANS US OR WE. IN EXPLAINING THE NAME AND EXPLAINING WHY I’M DOING WHAT I’M DOING, YOU KNOW. I SAW PEOPLE’S LIKE, ALMOST LIKE A SPARK OF RECOGNITION AND A LITTLE IN THEIR FACES LIGHT UP BECAUSE THEY SAW THEY UNDERSTOOD THE MISSION FOR MANY OF LUIS’S CUSTOMERS, THOSE BOOKS SERVES AS A BRIDGE FOR CONNECTION. I GET A LOT OF PEOPLE WHO COME IN AND ARE DISCOVERING BOOKS FOR THE FIRST TIME, OR AUTHORS FOR THE FIRST TIME, SO REALLY, THEY’RE RELYING ON ME OFTENTIMES TO TO KIND OF SORT OF GUIDE THEM TO, TO WHAT THEY WANT TO READ. SOMEBODY WHO IS MAYBE HAS A HAS A FAMILY MEMBER, YOU KNOW, A SON OR A DAUGHTER THAT MARRIES SOMEBODY FROM A DIFFERENT CULTURE, OR NOW THEIR GRANDPARENTS TO SOMEBODY TO TO GRANDKIDS WHO ARE BIRACIAL OR BICULTURAL, WHETHER IT’S POETRY OR PROSE. LUIS MAKES SURE THAT THERE’S SOMETHING ON THE SHELVES THAT WILL HELP MAKE THAT CONNECTION. SOMETIMES IT’S JUST FOR THEIR OWN EDIFICATION AND LEARNING. SOMETIMES IT’S JUST TO BE ABLE TO TO TO SHARE TIME AND SPACE WITH, YOU KNOW, WITH, WITH THEIR GRANDCHILDREN. AND I THINK THAT’S A BEAUTIFUL THING. IN D
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Independent bookstore 'Nos Books' brings new life to Drake neighborhood
"I've always had a great love for literature," Luis Luján said. He turned his pandemic downtime into pursuing his passion by selling books at pop-ups and festivals across Iowa. Luján, wanting to plant roots in his hometown, decided it was time for a new chapter. A building that was once a law firm, a hotdog shop, and even a firehouse is now the family-owned, independent bookstore, Nos Books. Luján says he often has to explain the name of the store, but in doing so, customers understand the mission behind the business. "Oftentimes I have to explain 'nos' in Spanish means 'us' or 'we,'" Luján said. "In explaining the name and explaining why I'm doing what I'm doing, I saw almost a spark of recognition in their faces light up because they understood the mission." That mission is to amplify voices from all different backgrounds, but especially those from marginalized communities. "I wanted to see what I can do to make the place I call home a little bit better," Luján said.In doing so, the entrepreneur says he's helped bridge the gap between cultures and generations. Many customers walk into the store looking to have a better understanding of a culture they're not familiar with. Luján says his job is to point them in the right direction. Luján said as long as the bell on his front door is ringing when customers enter the store, he'll keep trying to make Des Moines a little bit better, one page at a time.Independent Bookstore DayNos Books is the latest local store participating in Indie Bookstore Day on Saturday, April 26. Customers are invited to visit and support Central Iowa independent bookstores. Bookworms who visit every participating bookstore are entered for a chance to win a $100 gift card from a participating store. » Subscribe to vlog's YouTube page» Download the free vlog app to get updates on the go: Apple | Google Play

"I've always had a great love for literature," Luis Luján said.

He turned his pandemic downtime into pursuing his passion by selling books at pop-ups and festivals across Iowa.

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Luján, wanting to plant roots in his hometown, decided it was time for a new chapter.

A building that was once a law firm, a hotdog shop, and even a firehouse is now the family-owned, independent bookstore, . Luján says he often has to explain the name of the store, but in doing so, customers understand the mission behind the business.

"Oftentimes I have to explain 'nos' in Spanish means 'us' or 'we,'" Luján said. "In explaining the name and explaining why I'm doing what I'm doing, I saw almost a spark of recognition in their faces light up because they understood the mission."

That mission is to amplify voices from all different backgrounds, but especially those from marginalized communities.

"I wanted to see what I can do to make the place I call home a little bit better," Luján said.

In doing so, the entrepreneur says he's helped bridge the gap between cultures and generations. Many customers walk into the store looking to have a better understanding of a culture they're not familiar with. Luján says his job is to point them in the right direction.

Luján said as long as the bell on his front door is ringing when customers enter the store, he'll keep trying to make Des Moines a little bit better, one page at a time.

Independent Bookstore Day

Nos Books is the latest local store participating in on Saturday, April 26. Customers are invited to visit and support Central Iowa independent bookstores. Bookworms who visit every participating bookstore are entered for a chance to win a $100 gift card from a participating store.

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