Independent bookstore 'Nos Books' brings new life to Drake neighborhood
"I've always had a great love for literature," Luis Luján said.
He turned his pandemic downtime into pursuing his passion by selling books at pop-ups and festivals across Iowa.
Luján, wanting to plant roots in his hometown, decided it was time for a new chapter.
A building that was once a law firm, a hotdog shop, and even a firehouse is now the family-owned, independent bookstore, . Luján says he often has to explain the name of the store, but in doing so, customers understand the mission behind the business.
"Oftentimes I have to explain 'nos' in Spanish means 'us' or 'we,'" Luján said. "In explaining the name and explaining why I'm doing what I'm doing, I saw almost a spark of recognition in their faces light up because they understood the mission."
That mission is to amplify voices from all different backgrounds, but especially those from marginalized communities.
"I wanted to see what I can do to make the place I call home a little bit better," Luján said.
In doing so, the entrepreneur says he's helped bridge the gap between cultures and generations. Many customers walk into the store looking to have a better understanding of a culture they're not familiar with. Luján says his job is to point them in the right direction.
Luján said as long as the bell on his front door is ringing when customers enter the store, he'll keep trying to make Des Moines a little bit better, one page at a time.
Independent Bookstore Day
Nos Books is the latest local store participating in on Saturday, April 26. Customers are invited to visit and support Central Iowa independent bookstores. Bookworms who visit every participating bookstore are entered for a chance to win a $100 gift card from a participating store.
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