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A law regulating THC in products took effect Monday — but companies still have questions about implementation

A law regulating THC in products took effect Monday — but companies still have questions about implementation
RIGHT NOW. NEW TONIGHT A LAW REGULATING THC IN THE STATE OF IOWA IS SET TO TAKE EFFECT IN TWO HOURS. BUT COMPANIES THAT MAKE HEMP CONSUMABLE PRODUCTS SAY THEY STILL DON’T HAVE THE FULL PICTURE. vlog AS OLIVIA JACOBSON IS LIVE AT THE STATE HOUSE AND EXPLAINS WHY THERE’S SOME CONFUSION NOW SURROUNDING THE NEW GUIDELINES, OPHELIA. YEAH. TODD. THE LAW CAPPING THE AMOUNT OF THC PER SERVING AND PER CONTAINER IS SET TO TAKE EFFECT MONDAY, BUT PROPOSED GUIDELINES BY THE HHS ON HOW EXACTLY THAT WILL BE IMPLEMENTED WILL TAKE EFFECT NO EARLIER THAN JULY 17TH. PEOPLE SOAKED IN THE FINAL FEW HOURS OF THE DES MOINES ART FESTIVAL SUNDAY AFTERNOON, SOME STOPPING BY THIS TRUCK FOR A DRINK. IT’S REALLY GOOD. UM, I WAS KIND OF SCARED THAT IT WOULD BE, LIKE, TOO SWEET, BUT IT’S NOT AT ALL. IT’S LIKE PERFECT. A TRUCK SELLING THC INFUSED BEVERAGES LOVE CLIMBING KITES. THE HAPPY CAN IS A THC INFUSED SODA. THREE MONTHS AFTER CANS HIT THE SHELVES, THE COMPANY IS HAVING TO PIVOT YET AGAIN. I JUST REALLY WISH THE GOALPOSTS WOULD STOP MOVING BECAUSE IT MAKES IT HARD. AS YOU KNOW, FOR A COMPANY TO GROW. CHIEF STRATEGY OFFICER ASHLEY HARTMAN SAYS THE CHANGES HAVE BEEN FRUSTRATING. A NEW LAW, SET TO TAKE EFFECT MONDAY, LIMITS THE AMOUNT OF THC IN PRODUCTS TO FOUR MILLIGRAMS PER SERVING AND TEN MILLIGRAMS PER CONTAINER. WHAT WE HAVE DECIDED TO DO AS THE HAPPY CAN, IS BE PROACTIVE IN THE APPROACH OF TAKING ALL PRODUCTS OFF SHELVES IN IOWA. THE LAW ALSO GIVES THE DEPARTMENT OF HEALTH AND HUMAN SERVICES THE AUTHORITY TO ESTABLISH RULES AND DEFINITIONS RELATED TO PACKAGING AND LABELING, ACCORDING TO HHS, A 12 FLUID OUNCE CAN WOULD BE CONSIDERED A SERVING, WHICH MEANS A CAN WOULDN’T BE ABLE TO HAVE MORE THAN FOUR MILLIGRAMS OF THC IN IT. BUT REALLY, JUST WORKING TO GET SOME CLARITY ON WHAT HHS IS WANTING. AND WE WANT TO MAKE SURE WE WE COMPLY. THE BEST THAT WE CAN DO. THE RULES WILL TAKE EFFECT NO EARLIER THAN JULY 17TH. HARTMAN SAYS. ONCE THOSE GUIDELINES ARE FINALIZED, THEY WILL RELEASE NEW PRODUCTS COMPLIANT WITH THE RULS. I DON’T WANT TO BELIEVE IT’S THE LAST DAY OF OR THEY’RE GOING TO GET IT. WE’RE GOING TO REALLY FIGHT. vlog SPOKE TO SOME CUSTOMERS WHO SAY THEY DON’T SUPPORT THE NEW REGULATIONS LIMITING PEOPLE TO HOW MUCH THEY CAN HAVE IS ABSURD, BUT SAY THEY’RE EXCITED TO KNOW THE HAPPY CAN IS COMING UP WITH A SOLUTION BY DOING THE BEST THEY CAN TO MEET THOSE NEEDS. IS IS SHOWING THAT THEY’RE THAT THEIR INTENTION IS GOOD. AND THERE ARE NOW TWO LAWSUITS FILED AGAINST THE STATE OVER THE IMPLEMENTATION OF THE NEW THC LAW. LIVE AT THE STATE HOUSE. OFEL
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Updated: 3:19 PM CDT Jul 1, 2024
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A law regulating THC in products took effect Monday — but companies still have questions about implementation
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Updated: 3:19 PM CDT Jul 1, 2024
Editorial Standards
A new law that took effect in Iowa Monday regulates the amount of THC allowed in products.HF 2605 caps the amount to four milligrams per serving and 10 milligrams per container. Products with THC must be labeled with an advisory of associated health risks.It also establishes that a person cannot purchase a product containing THC if they are under 21 and creates penalties for those who violate this law.The law also gives the Department of Health and Human Services the authority to establish rules and definitions related to packaging and labeling. According to proposed rules published by HHS in June, a 12-fluid ounce can would be considered a serving. That means a can wouldn't be able to have more than four milligrams of THC in it.Those guidelines are not expected to be finalized until July 17 at the soonest — more than two weeks after the law itself took effect.Ashley Hartman, chief strategy officer of The Happy Can, said all of the changes are frustrating. The Happy Can is a THC-infused soda that hit the market April 1."I just really wish the goalpost would stop moving because it makes it hard for a company to grow," Hartman said.Hartman said they will be proactive in their approach of taking all products off shelves in Iowa. Beverages will still be available for purchase online."We're really just working to get some clarity on what HHS is wanting, and we want to make sure we can pivot the best we can do," she said.Hartman said once the guidelines are finalized, the company will release new products compliant with the rules. Two hemp distributors, Climbing Kites and Field Day Brewing Co., have sued the state over the law because of the restriction on THC levels in beverages. An additional eight companies have also filed a lawsuit against the state.

A new law that took effect in Iowa Monday regulates the amount of THC allowed in products.

caps the amount to four milligrams per serving and 10 milligrams per container. Products with THC must be labeled with an advisory of associated health risks.

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It also establishes that a person cannot purchase a product containing THC if they are under 21 and creates penalties for those who violate this law.

The law also gives the Department of Health and Human Services the authority to establish rules and definitions related to packaging and labeling.

According to proposed rules a 12-fluid ounce can would be considered That means a can wouldn't be able to have more than four milligrams of THC in it.

Those guidelines are not expected to be finalized until July 17 at the soonest — more than two weeks after the law itself took effect.

Ashley Hartman, chief strategy officer of The Happy Can, said all of the changes are frustrating. The Happy Can is a THC-infused soda that hit the market April 1.

"I just really wish the goalpost would stop moving because it makes it hard for a company to grow," Hartman said.

Hartman said they will be proactive in their approach of taking all products off shelves in Iowa. Beverages will still be available for purchase online.

"We're really just working to get some clarity on what HHS is wanting, and we want to make sure we can pivot the best we can do," she said.

Hartman said once the guidelines are finalized, the company will release new products compliant with the rules.

Two hemp distributors, Climbing Kites and Field Day Brewing Co., have sued the state over the law because of the restriction on THC levels in beverages. An additional eight companies have also filed a lawsuit against the state.