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Valentine's Day spending is expected to reach $27.5 billion this year, according to the National Retail Federation.In need of gift ideas? The National Consumer Unit asked Willa Bennett, Editor-in-Chief for Cosmopolitan, about the hottest gifts and trends she’s seeing this year.Self-care inspired giftsThink everything from candles, to skincare, to extra-cozy sleep gear, because who doesn’t need a little pampering? Whether you’re buying a luxury gift, or picking up something budget-friendly, you can find whatever works for your wallet and shows your loved ones you care about them. “They could be for a partner, someone you’re recently dating, someone you’ve been with forever,” Willa says. Alternatively, don’t be afraid to pick up something nice for yourself!Need specific ideas? Willa shared some of her favorite self-care gifts below.Starface Star Balm Bundle $27.96Sol de Janiero Shower Oil/Body Wash $26Kate McLeod Mini Body Stone $12Boy Smells LES Candle starting at $24Yankee Candle Studio Collection $12Slip Silk Eye Mask $66Chanel Face Massage Accessory $70JellycatsYou’ve likely seen Jellycat stuffed animals all over your TikTok feed, and the audience for them is older than you think. “Jelly Cat is something we’re really seeing resonate with Gen Z and Millennials right now,” Willa says. “They’re super adorable and loving, they have individualized messages on the tag, and I think they’re blowing up.” Check out their Valentine’s Day collection here. Gifting experiencesTry giving the gift of experience instead of buying physical stuff. “We’re all so online all the time, so how wonderful to actually share something with someone you love,” Willa says. You could take your best friend out to dinner, book a couples massage, or even buy concert tickets and plan a trip – whatever you want to make new memories with the people you love in your life.Ways to saveBooking dinner reservations? If you have a credit card – check to see if you have any cash back deals or credits available. You can also book a reservation through OpenTable, which lets you earn points for future reservations and redeem them for things like discounts and Amazon gift cards.Deals we foundThe National Consumer Unit reached out to several retailers to see what deals they’re offering for Valentine’s Day. Here’s some of what we found:Ulta BeautyUlta Beauty says it’s offering select buy one, get one free mix-and-match beauty minis now through February 15. The beauty retailer is also offering 30% off mascaras, false lashes, and lash tools from February 16-22.SephoraSephora says all Beauty Insider members can enjoy free same-day-delivery on beauty must-haves by using the code LOVEFREESDD from February 8 – 14 at 1 p.m. PST / 4 p.m. EST.NordstromNordstrom says it will run its Winter sale from February 7-16, with up to 60% off across all categories.TargetFrom February 2-8, Target says it’s running the following deals:Valentine’s Day Floral starting at $7 TulipsUnder $2: Select Russell Stover, M&M minisUnder $5: Select Reese's, Nerds and more Valentine’s Day gifting candy20% off Favorite Day Valentine’s Day Cookies and Candy House Kits, with Target Circle20% off Favorite Day candy, with Target CircleStarting February 9, Target says it’s running a buy one, get one 50% off deal on books, movies, and games.WalmartWalmart says flower sales start at under $5. Planning a fancy dinner? Shop their steak dinner for two under $50 here, which includes steak, sides, wine, and dessert.