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Top holiday toys of 2025, tested and approved by kids

The experts at Good Housekeeping tested hundreds of toys with real families. Here are the ones kids loved most this holiday season.

Top holiday toys of 2025, tested and approved by kids

The experts at Good Housekeeping tested hundreds of toys with real families. Here are the ones kids loved most this holiday season.

These are the hottest holiday toys tested and approved by the experts at Good Housekeeping. For months their team has been trying out hundreds of toys to see which ones kids love most for their annual toy awards. Engineers and analysts test these toys here in our Good Housekeeping Institute labs as well as send these toys out to hundreds of consumer families across the country so we can get real world feedback. Here were some favorites. Babies and toddlers, butt's wacky moves was *** winner. It's *** light up, whack *** mole style toy, but with vegetables. Kids in our testing love this toy. They love taking the mallet and just going to town on these vegetables. And the fun part is there's even *** pre-play mode so they don't have to follow any sort of directions and they can just whack as many vegetables. Preschoolers will love the Goodyear Mega car engine repair set. It comes with *** toy electric screwdriver and lets kids take apart, then rebuild an engine. Taking apart the wheels and taking apart the engine truly blew their mind, and they loved putting it together and taking. For little artists, the Crayola marker airbrush turns markers into. plus everything's washable just in case. The cool thing about this Crayola airbrush is you don't just have to use the colors that come with it. You can also use any other Crayola markers you have at home to make any fancy design that you want. And for big kids, the tech tech Shred and blast motorized skateboard was *** big hit. You rev up the skateboarder. Wait, then send it flying. It also comes with this awesome ramp, so if you wanna hit crazy jumps and go super high, you can do that as well. Kids love how high the skateboarder would go when using this ramp. We recommend shopping early. Popular toys that land on multiple lists tend to sell out fast. If they do, sign up for restock alerts so you'll know when they're back. Reporting in Washington, I'm Annie Lou.
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Updated: 8:25 AM CDT Oct 15, 2025
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Top holiday toys of 2025, tested and approved by kids

The experts at Good Housekeeping tested hundreds of toys with real families. Here are the ones kids loved most this holiday season.

vlog logo
Updated: 8:25 AM CDT Oct 15, 2025
Editorial Standards
Need help finding the perfect gift for the kids? Good Housekeeping's annual Toy Awards can save you some time and guesswork. For months, experts at the Good Housekeeping Institute have been testing hundreds of toys, from tech gadgets to creative playsets, to see which ones children love most. Their goal: to help parents find gifts that are not only fun but worth the money.“Engineers and analysts test these toys here in our Good Housekeeping Institute labs, as well as send these toys out to hundreds of consumer families across the country so we can get real-world feedback,” said Alec Scherma, test engineer at the Good Housekeeping Institute.The testing team even brings kids into the lab to watch how they play, laugh and engage, helping them see what truly holds their attention.Here are some of this year's top picks: For babies and toddlersColorful, silly and full of movement, Battat’s Whacky Mooves is like a vegetable-themed version of Whac-A-Mole. The light-up toy encourages coordination and lets little ones go wild in “free play” mode."Kids in our testing love this toy," said Scherma. "They love taking the mallet and just going to town on these vegetables. And the fun part is there's even a 'free play' mode. So they don't have to follow any sort of directions, and they can just whack as many vegetables as they want."For preschoolersPreschoolers can get hands-on with the Goodyear Mega Car Engine Repair Set, which lets them “fix” and rebuild their own mini engine. The set includes a toy electric screwdriver and removable parts, offering an early peek into how cars work."Taking apart the wheels and taking apart the engine truly blew their mind, and they loved putting it together and taking apart," said Scherma.For little artistsFor creative kids, the Crayola Marker Airbrush transforms regular markers into spray art. The set includes stencils and works with other Crayola markers. They are also washable, so parents can relax if things get messy."The cool thing about this Crayola airbrush is you don't just have to use the colors that come with it," said Scherma. "You can also use any other Crayola markers you have at home to make any fancy design that you want."For big kids Older kids will love the Tech Deck Shred and Blast Motorized Skateboard, a fast-moving set that launches a foam toy skateboarder off ramps for gravity-defying stunts. "Kids loved how high the skateboarder would go when using this ramp," said Scherma.Shop early Good Housekeeping’s annual toy list is one of the most trusted guides of the season — meaning these toys could sell out fast. We recommend shopping early and signing up for restock alerts.

Need help finding the perfect gift for the kids? Good Housekeeping's annual can save you some time and guesswork.

For months, experts at the Good Housekeeping Institute have been testing hundreds of toys, from tech gadgets to creative playsets, to see which ones children love most. Their goal: to help parents find gifts that are not only fun but worth the money.

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“Engineers and analysts test these toys here in our Good Housekeeping Institute labs, as well as send these toys out to hundreds of consumer families across the country so we can get real-world feedback,” said Alec Scherma, test engineer at the Good Housekeeping Institute.

The testing team even brings kids into the lab to watch how they play, laugh and engage, helping them see what truly holds their attention.

Here are some of this year's top picks:

For babies and toddlers

Colorful, silly and full of movement, Battat’s Whacky Mooves is like a vegetable-themed version of Whac-A-Mole. The light-up toy encourages coordination and lets little ones go wild in “free play” mode.

"Kids in our testing love this toy," said Scherma. "They love taking the mallet and just going to town on these vegetables. And the fun part is there's even a 'free play' mode. So they don't have to follow any sort of directions, and they can just whack as many vegetables as they want."

Battat Whacky Mooves Light up Whack Game with Music & Silly Sounds Arcade Toy for Toddlers 18 Months +
Battat
walmart.com
$29.84

For preschoolers

Preschoolers can get hands-on with the Goodyear Mega Car Engine Repair Set, which lets them “fix” and rebuild their own mini engine. The set includes a toy electric screwdriver and removable parts, offering an early peek into how cars work.

"Taking apart the wheels and taking apart the engine truly blew their mind, and they loved putting it together and taking apart," said Scherma.

Goodyear Kids Car Engine Mechanic Repair Take Apart Playset, Multicolor, for Toddlers 3+
Goodyear
walmart.com
$27.49

For little artists

For creative kids, the Crayola Marker Airbrush transforms regular markers into spray art. The set includes stencils and works with other Crayola markers. They are also washable, so parents can relax if things get messy.

"The cool thing about this Crayola airbrush is you don't just have to use the colors that come with it," said Scherma. "You can also use any other Crayola markers you have at home to make any fancy design that you want."

Crayola Marker Airbrush Spray Art Kit, DIY Marker Art Set for Kids, School Supplies, Creative Toys, Gift for Boys & Girls, 6+
Crayola
walmart.com
$27.95
$19.97

For big kids

Older kids will love the Tech Deck Shred and Blast Motorized Skateboard, a fast-moving set that launches a foam toy skateboarder off ramps for gravity-defying stunts.

"Kids loved how high the skateboarder would go when using this ramp," said Scherma.

Tech Deck Shred N' Blast Motorized Skateboard Toy, for Ages 6 and up
TECH DECK
walmart.com
$29.99
$24.99

Shop early

Good Housekeeping’s annual toy list is one of the most trusted guides of the season — meaning these toys could sell out fast. We recommend shopping early and signing up for restock alerts.

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