From movie projectors to weighted vests, scooters and stackable ring sets, we're getting a better idea at the most popular gifts hitting everyone's shopping list this year.Google's "Holiday 100" is a collection of products that Google says defined 2025 based on search trends. The gift guide spans categories like apparel, toys, home, beauty and fitness and paints a picture at the gifts people are searching for most. We took a look through the entire list. Here are our highlights.Home productsAccording to the tech company, home entertainment is the star of the show this year, with searches for movie projectors up 945% and home projectors spiked 60%. There are several types, including this one, for less than $100. Cozy blanket searches saw a 50% increase this year. We found one popular option that's on sale, along with another choice that's less than $20.The Ninja Creami Swirl Soft Serve and Ice Cream Maker is another trending home find, as is this Our Place cookware set. ToysWhen it comes to toys, Google says searches for children's scooters are up 50% this year, making it a popular gift choice. Some options, like this one, are less than $100.Other popular items on kids' lists this year include the Lovevery The Helper Play Kit, backpack charms and the FurReal Maggie.In addition, the Nintendo Switch 2 and "Willy Wonka and the Chocolate Factory" LEGO set are trending gifts.ApparelGoogle says crescent bags were the top bag of the year based on search trends. This set from Kate Spade is a popular crossbody option, while this is a popular choice for less than $20.Searches for stacking ring sets doubled in 2025. Here's one we found for less than $100, while this set is less than $15.The adidas Samba Jane sneaker and initial pendant necklaces also dominated search trends ahead of this holiday season.TravelIf you're shopping for someone who travels often or who has a bucket list trip planned for this year, there are numerous options at different price points.Google says searches for packing cube sets hit an all-time high in 2025, as did searches for carry-on suitcases.Other travel essentials to consider adding to your list? Electric toothbrushes, passport covers and travel journals.Beauty If you want something that's sure to please a beauty-lover on your list, you could consider a Sephora gift set. Google says searches for these sets jumped 140% this year. Other top beauty finds are the Olaplex No. 7 Bonding Oil, rhode Glazing Milk and the e.l.f. Cosmetics Glow Reviver Melting Lip Balm.Fitness Weighted vests received all-time high Google searches this year, making it one of the most popular fitness items on the list. But other familiar favorites that made the Holiday 100 include dumbbell sets, boxing gloves, smart rings and gym bags. For the yoga and Pilates lovers on your shopping list, consider a yoga ball, personalized yoga straps or a Pilates ring.According to Google, the Holiday 100 list is based on U.S. Google Trends data measured and validated from May through September. Google's Trends Explore tool and Google’s proprietary internal tools were used to compile the search trends.
From movie projectors to weighted vests, scooters and stackable ring sets, we're getting a better idea at the most popular gifts hitting everyone's shopping list this year.
Google's "Holiday 100" is that Google says defined 2025 based on search trends. The gift guide spans categories like apparel, toys, home, beauty and fitness and paints a picture at the gifts people are searching for most.
We took a look through the entire list. Here are our highlights.
Home products
Ninja® CREAMi® Swirl 13-in-1 Soft Serve Ice Cream Machine
According to the tech company, home entertainment is the star of the show this year, with searches for movie projectors up 945% and home projectors spiked 60%. There are several types, , for less than $100.
Cozy blanket searches saw a 50% increase this year. We found that's on sale, along with that's less than $20.
The is another trending home find, as is this .
Toys
Just Play furReal Maggie The Feed & Follow Cow, 11 Inch Interactive Highland Mini Cow, for Boys and Girls, Ages 4 and up
Just Play
walmart.com
$44.97
When it comes to toys, Google says searches for children's scooters are up 50% this year, making it a popular gift choice. Some options, like , are less than $100.
Other popular items on kids' lists this year include the , backpack charms and the .
In addition, the and are trending gifts.
Apparel
Google says crescent bags were the top bag of the year based on search trends. This is a popular crossbody option, while this is for less than $20.
Searches for stacking ring sets doubled in 2025. Here's for less than $100, while is less than $15.
The sneaker and also dominated search trends ahead of this holiday season.
Travel
BAGAIL 8 Set Packing Cubes Luggage Organizer Bags for Travel Accessories-Cream
If you're shopping for someone who travels often or who has a bucket list trip planned for this year, there are numerous options at different price points.
Google says searches for hit an all-time high in 2025, as did searches for .
Other travel essentials to consider adding to your list? , and .
Beauty
Sephora Favorites Holiday Must Have Value Set
Sephora Favorites
sephora.com
$69.00
If you want something that's sure to please a beauty-lover on your list, you could consider a . Google says searches for these sets jumped 140% this year.
Other top beauty finds are the , and the .
Fitness
ZELUS Weighted Vest, 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout, Strength Training, Running, Fitness, Muscle Building, Weight Loss, Weightlifting, Silver(12 lb)
received all-time high Google searches this year, making it one of the most popular fitness items on the list.
But other familiar favorites that made the Holiday 100 include , , and .
For the yoga and Pilates lovers on your shopping list, consider , or a .
, the Holiday 100 list is based on U.S. Google Trends data measured and validated from May through September.
Google's Trends Explore tool and Google’s proprietary internal tools were used to compile the search trends.
